cost per click 2021

Quick tips to lower cost per click on Google, Facebook, and Instagram

The CPC is usually determined by bidding on competitive keywords and deciding…


end of rtas

In 2022, Google’s Expanded Text Ads (ETAs) Will Vanish

In 2022, Google's Expanded Text Ads (ETAs) will become a thing of the past as…


what is ppc advertising

PPC Advertising: Why and how PPC ads can improve your business

The best PPC advertising campaigns have a goal of getting the customer to…


local ppc tips

Tips for Success When Launching a Local PPC Campaign

I am sure many of you are thinking about taking advantage of the new local…


Adwords

Five In-depth and Easy Ways to Increase Google Adwords ROAS (Return on Ad Spend)

In a perfect world, the optimal strategy is to spend as much money as you can…


air gun ppc

Air Gun Retailer Hits Their Mark

Having worked with hundreds of eCommerce stores we know our way around Shopping…


adwords bg

Outdoor Gear Retailer Makes A Fortune with Google Shopping Ads

Results Achieved: The results were phenomenal. We went from 0 to 100 in record…


ppc superbowl

Why Google AdWords works better than Super Bowl Ads

Will the “Dilly Dilly’s” from Bud Light be among the best? Or maybe David…


ROA returns

The Fallacy of High ROAS Targets

On the surface, high ROAS (Return on Ad Spend) looks like the Holy Grail of…