Triangle Direct Media Resource Library

Social media is one of the most powerful tools available for helping companies like yours in the HVAC industry reach more customers and generate more business. With targeted campaigns and engaging content, it can be an incredibly effective way to expand your customer base and grow your business.

Welcome to the world of PPC advertising for HVAC businesses! Pay-per-click (PPC) can give your business a competitive edge in the crowded and ever-changing online marketing landscape. With an understanding of how it works and some strategic implementation techniques, you can use PPC ads to attract more customers and…

Are you an HVAC business looking to boost your online visibility? SEO (Search Engine Optimization) is a great way to reach potential customers and stay ahead of the competition. With the right strategies, you can increase website traffic, improve search engine rankings, and ultimately grow your business. In this article,…

It takes more than a village to master SEO. Search Engine Optimization (SEO) is an ever-changing landscape, and staying on top of the latest trends can be difficult for even the most experienced webmaster. This guide will provide readers with all they need to know to get their website up-to-speed with SEO best practices.…

The decision to invest in digital marketing is always an important one for businesses, and understanding the cost savings of using an in-house or outsourced provider can help inform that decision. In this article, we will investigate the potential cost savings associated with both methods. We will explore the benefits each…

Are you looking for ways to unlock your social media superpowers? To get more engagement from your Facebook posts and create a strong presence on the platform? Look no further! In this article, we will provide 10 ingenious ideas for creating winning post ideas for any business. From crafting engaging content to…

Content strategists understand the power of pillar and subtopic article content for business growth. While some may argue that it is difficult to create such content, the reality is that when done correctly, this type of writing can be an effective tool in driving audience engagement and boosting a company’s visibility. By…

As an HVAC marketing strategist, I understand the importance of utilizing effective strategies to drive growth. By having an actionable plan that includes targeted campaigns, you’ll be able to reach more customers and expand your business. In this article, I’m going to go over some proven tactics for successful HVAC…

Want to make the most of your social media marketing efforts? Our latest blog post outlines the 5 key elements you need to create an effective social media marketing strategy. Learn about audience targeting, content creation, engagement tactics, and measurement and analysis, and start seeing better results from your social…

You own a website and should know the importance of SEO. Backlinks are incredibly important when it comes to boosting your website's authority and rankings. But how do you do it? In this article, I'll show you 13 ways that will help you with your backlink strategy. Hopefully, you’ll take this information and turn it into…

As technology advances further over the next decade, marketers must consider how they can best utilize emerging tools while leveraging existing ones in order to remain competitive in the crowded market space. By examining current trends and industry forecasts, we can begin to gain insight into what online marketing might…

The decision to outsource a paid search campaign is one that should not be taken lightly. It involves extensive research and evaluation of the potential return on investment for each company or organization. By considering all the advantages, disadvantages, and implications associated with outsourcing this type of…

Metatags are an important part of SEO and, therefore, website optimization. They allow search engines to quickly identify the content on a given web page more efficiently than through crawling alone. This article will discuss the importance of metatags for SEO and how they can be used to improve websites' rankings in…

Welcome to our Shopify glossary, where you'll find a comprehensive list of e-commerce terms and definitions to help you navigate Shopify's features and optimize your online store for success. Whether you're a seasoned e-commerce professional or just starting out, this glossary provides a valuable resource to understand the…

Pet ownership has been on the rise in recent years, with more and more people welcoming furry companions into their lives. With the growing demand for pet-related products, e-commerce pet supplies businesses have become increasingly popular. From food and toys to grooming supplies and medication, these businesses provide…

Discover the most searched phrases on Google from 2000 to 2020. This article takes a decade-by-decade look at the top 10 Google searches and phrases that reveal the most significant events and trends of each year, from the emergence of social media to the rise of technology and health-related searches.

The Ultimate Guide to Keyword Research: How to Boost Your SEO Rankings and Drive Traffic with Triangle Direct Media's Top Keyword Research Tools. Keyword research is a crucial element of any successful SEO strategy. It helps you understand your audience, create high-quality content, and improve your website's visibility on…

PPC advertising has the potential to be a potent tool for generating leads, traffic, and revenue for your company. It might be difficult to decide which channels and ad types are best for your company, given the wide variety of options available. Our professionals at Triangle Direct Media have a wealth of knowledge…

Are you struggling to drive traffic to your website or convert visitors into paying customers? One of the most effective ways to achieve these goals is through pay-per-click (PPC) advertising. However, with so many different platforms and ad types available, managing a successful PPC campaign can be challenging.

Sponsored social is an effective method for increasing website traffic and revenue. You may persuade readers to go through to your website and learn more about your offerings by creating intriguing ad language and visuals. You can determine which advertisements are working the best and make data-driven decisions to improve…

When it comes to PPC campaign management, a one-size-fits-all approach simply doesn't work. That's why a PPC management company like Triangle Direct Media takes the time to understand your business, your target audience, and your goals in order to develop a strategy that's tailored to your specific needs. By customizing…

You are aware of how crucial it is to connect with neighborhood customers as a small company owner in Boise. But did you know that you may increase your consumer base and expand your business by optimizing your website for local search? This blog article will discuss the value of local SEO for Boise small businesses and…

We have managed hundreds of campaigns over the years and have seen many e-commerce companies struggle with maximizing their ad spend. Let’s discuss the top 10 reasons why e-commerce companies may not be getting the most out of their Google Ads and Shopping campaigns and provide examples of how to address each one.

Search engine optimization (SEO) is a complex and ever-evolving field that requires a thorough understanding of best practices and techniques. However, many website owners make common SEO mistakes that can harm their search engine rankings and ultimately hurt their business. In this post, we'll cover five of the most…

Professional SEO services might be the answer you're looking for if you want to increase the search engine visibility of your Shopify store and bring in more customers, sales, and revenue. The following 10 factors will help you understand why your Shopify store needs expert SEO services: 1. elevated visibility in search…

Popular e-commerce platform Shopify makes it simple for companies to set up and run their online stores. In the cutthroat world of online retail, having a Shopify store alone won't guarantee success. To ensure that your store is visible to potential customers and increases traffic, sales, and revenue, you should make use…

Having a strong online presence is crucial for the success of any e-commerce business. Shopify is a popular e-commerce platform that allows businesses to create and manage their online stores with ease. However, simply having a Shopify store is not enough to guarantee success.

If you want your website to rank higher on Google, Bing, and Yahoo, make sure it is W3C validated. This will ensure that your website is more optimized for search engine algorithms and improve your visibility in the search results. Conversely, if you overlook validating your website's pages with W3C standards, the errors…

Outsourcing a company’s SEO campaign can lead to significant budget savings compared to hiring an in-house team. Here are a few ways outsourcing can result in cost savings: Lower labor costs: Outsourcing SEO services typically come at a lower hourly rate than hiring an in-house employee. This can add up to significant…

This list is not exhaustive; other niche eCommerce platforms are available in the market that might also suit your needs. It's important to research and compares the features and pricing of different platforms to determine which one best meets the needs of your business. Shopify: Shopify is one of the most widely used…

Every business should have a blog for a variety of reasons. First, a blog is a powerful tool that can help companies to connect with their target audience, build trust and credibility, and drive more traffic to their website. First and foremost, a blog is an excellent way for a business to establish its expertise and…

In summary, keyword research is essential for successful SEO and paid marketing plans. By understanding which keywords are used, how often, and CPC for keywords, businesses can create content that addresses their target audience and optimize their PPC campaigns to drive better traffic to their website. Combined with other…

Knowing which keywords people are searching for can help you create content tailored specifically to your local audience's needs. This will help you connect with your audience, become more visible to potential customers, and build trust with them as a source for another buzzword from 2022, "helpful content."

Your number of social media followers or website traffic does not compare to the value of an individual invested in your brand and content. Your content is successful when it’s anticipated and sought out by your customer base. By developing the right content and utilizing a data collection strategy, you can better identify…

This is a question we often get from prospects. Tell me now, or don't waste my time! It's a statement we certainly understand and can appreciate. As a brand and in a perfect world, all your keywords would be in the top 3 results on Google. Let's dig in: If you're stuck in positions 8-15 and haven't seen significant…

The result? Within three months, our client enjoyed over five hundred and eight new rankings within the top, including over twenty-three in the Top 3. This fantastic result allowed our client to boost website rankings, domain authority, and online visibility and drive new customers and business. Navigating the world of…

We now have the era of less is more regarding hashtag use in posts. Instagram encourages users to adopt a "less is more" and "quality over quantity" attitude when producing content. Therefore, the words included in your caption are becoming more critical in searches. So the hypothesis is that KEYWORDS, not HASHTAGS, might…

Sometimes, while I’m enjoying a good lunch, I’m always thinking, “why are there rankings, how does anyone even find them, or I can’t even find them on Google maps?” I am often confused why they would not make the effort to have an online presence or do they even know how much more business they could have by just making…

Consider asking yourself what your customers are asking and how you can answer them without bragging about your brand. If they like your answer, I think they'll take it a step further to look you up. Content that is great is often shared, typically ranks well after time, and attracts links. But you have to be consistent!

The goal is to make the website more easily identified on mobile search results while reducing clutter in the SERPs. This update is Google's latest addition to make search results more valuable and relevant for mobile users. You can specify what your desired site name should be to Google through the use of structured data…

There are lots of ways for businesses to drive traffic to their websites. The most important thing is to focus on generating quality traffic that will convert into customers or leads. By driving good traffic to your website, you’ll see an increase in rankings and organic search traffic. More people seem to be pushing the…

If you're not making any of these SEO mistakes, congratulations! You are well on your way to achieving higher organic rankings. However, if your site is an offender of some of these mistakes, don't worry; they can all be fixed with some effort. Improving your website's SEO is a process that takes time and patience, but it…

Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. It’s meant to work with your keyword-based Search marketing efforts and help you find more converting consumers across Google’s many channels, such as YouTube, Display,…

WordPress 6.1 update is set for November 1st, 2022, and will automatically convert images to WebP format! Although you could upload your WebP images, WordPress did not support automatic image conversion without using third-party plugins. Beta testers have noted that this will be a default action and must be deselected in…

The news was released from Google Search Central on August 18, 2022. Google's latest update, nicknamed the "People-First Content Update," is focused on penalizing sites that produce spammy or lack informative, helpful content. This move comes as part of Google's ongoing commitment to delivering the best possible experience…

If your content is evergreen, it will continue to deliver traffic over time. Evergreen content is free from time-stamps, so it can keep delivering long after it is published. This is one of the key benefits of evergreen content; it doesn’t go out of style or become irrelevant as quickly as other types of content.

Build your backlinks naturally. Backlinks are essential because they demonstrate to search engines that your material is being referenced and is vital to readers, making it more valuable. Link building is a process where you can create relationships and link to other websites and have them link back to you. Try not to…

Recent Amazon traffic numbers indicate that people are returning to work. See the image below for traffic numbers comparing the period March-May 2021 vs. March-May 2022. As highlighted by the considerable drop in search traffic, people are returning to the office.

A Domain Authority linking campaign will increase your Domain Authority creating more traffic and more trust in the eyes of Google. In addition, a high Domain Authority translates to a better opportunity to rank higher in the SERPs. Follow these steps to get started increasing your Domain Authority:

Great content helps you rank higher on search engine results pages (SERPs). This is because Google and other major search engines use the quality and relevance of your content to determine your site's position in the SERPS.

If you're looking to increase your rankings in the SERPs, domain authority (DA) link building can be a big help. However, competition for high DA links can be fierce, so it's important to have a solid SEO content plan in place as well.

Why Domain Authority is important, and what actions you can take to improve it now! Domain Authority is a rank scale from 1-100. The higher the number, the more trust Google places on your site and the likelihood of your site ranking better.

DA and DR help measure your SEO progress and indicate where you should focus your efforts next. These metrics are not foolproof, but they are essential factors nonetheless. If you’re looking for high-quality links that will help improve your website’s DA and DR, then contact TDM today!

Have you ever wondered what your competition is doing to outrank you? Like, have you really studied them? We do this all the time for our clients! So let's say you've done all you can with technical SEO/On-Page. You've connected all the dots. We have witnessed this situation often with our clients. Prospects come to us…

We’ve heard it time and time again. “I get traffic and no sales,” or “Facebook Ads don’t convert well.” When utilized correctly, Facebook ads can yield awe-inspiring numbers for your business. List Of Reasons Why Your Facebook Ads Campaigns Are Not Performing Well

Assuming your website is optimized for on-page and off-page SEO issues, what would be the next logical step to increasing your domain authority(DA)? DA put is a score that measures how successful a site is regarding search engine results. The score ranges between 1 and 100; the higher the number, the better.

Even though Google's audience size is substantially larger than Bing, that doesn't mean it isn't worth your investment. The demographics indicate that Bing users tend to be older, more established, and have an income of more than $100K. So even though Google has a larger audience, Bing targets customers with significantly…

If you've seen a sudden and unexplained drop in your website rankings, don't panic! Instead, follow these simple steps to help walk through the recovery process. First, look at your website traffic overview for the last 12 months and check if there is an abnormally large deviation from your average.

This is one of the more difficult challenges marketers face in 2022. With more data at our disposal than ever before, picking out the most important metrics is hard to pinpoint with a set goal. According to social media marketers, website traffic is the most important overall metric when measuring the ROI of social media…

Utilizing social media platforms is a great way to connect with potential leads in the real estate market. Creating and sharing content related to architecture, inspirational interior design, second-home locations can be a great way to create potential clients.

Knowing the proper dimensions and run times for your creatives in 2022 is hard to keep track of overnight changes and trends. So stay up to date with this guide. We will be updating this page as changes happen that may affect your creatives going forward.

Every year, our department teams gather as the year ends to divulge all successes, what to look for, and changes coming in the new year. We are incredibly excited about 2022 and what we can do for our current clients and future ones.

The CPC is usually determined by bidding on competitive keywords and deciding how much your ad campaign expenditure levels will vary based on the phrases selected. The “bidding” competition determines the price of each click.

John Mueller stated that once you have achieved a good score, you should see some improvements to rank, and there is no need to fine-tune your site down the fastest millisecond for continued improvement.

In 2022, Google's Expanded Text Ads (ETAs) will become a thing of the past as Google pushes all advertisers to Responsive Search Ads (RSAs). "Starting June 30, 2022, you'll no longer be able to create or edit expanded text ads. Expanded text ads will continue to serve, and you'll still see reports on their performance…

How will this impact SEO? Will searchers look beyond what was previously the first page of results? This might (or may not) entice searchers to look beyond the first few results and scroll down more.

By utilizing particular military methods for writing reports and papers, you may enhance the readability of your content while also increasing reader response. Furthermore, it makes it simpler to understand the context from the start.

The data gaps caused by new privacy restrictions result in missing insights about customers. But the Google Analytics 4 AI fills in the holes. The new AI algorithms essentially ‘guesses' what the missing information is and fill in those blanks.

In 1995 Larry Page and Sergey Brin were Ph. D. students at Standford University. Their research was the beginning of an exciting period for Page and Brin. They began working on a research project called "BackRub" with the aim of classifying internet sites into a scale of importance by using their backlink data.

A well-thought-out content and link-building strategy may be the missing piece to help your business grow into 2022.

When it comes to Google SEO, there is no such thing as the last word because strategies are always changing. While this might be difficult for businesses attempting to get their products or services in the public eye, the end result according to Google is that all users will have a better viewing experience as a…

Over 15 years, TDM has used link building and fresh content to help our customers rank highly on Google for their most important keywords. However, not all links are created equal, and some links can be overpriced, ineffective, and difficult to acquire.

The differences in which generations prefer which social media platform for shopping varies greatly by age. Boomers account for just 23% of the shoppers on social media while 77% of millennials and GenZ regularly use social for shopping.

It looks like Google is working on moving websites to Mobile First Indexing (MFI) with no ETA in sight. Google search engineer John Mueller has said that the company is not done moving sites to its mobile-first indexing.

To have a successful marketing campaign, you should always try to rank on the first page of Google. A recent study shows that 92% percent of all traffic comes from the 1st page of Google; When you get to the 10th (last) result on that first page, the click-through rate actually drops to 2.5%—highlighting the importance of…

The best PPC advertising campaigns have a goal of getting the customer to perform a valuable action, which might be anything from simply making a purchase to filling out a form or submitting an inquiry. PPC campaigns provide a wealth of data to measure, which means that you can improve your ads until they produce a…

I am sure many of you are thinking about taking advantage of the new local results on Google by launching a local PPC campaign. Have you ever thought about it but were too afraid to try because you fear it would waste your ad budget? This article will share with you some tips that will help make your PPC campaign not only…

Shopify warns explicitly, "editing the robots.txt.liquid file is an unsupported customization," meaning their support team will not help with edits. "Incorrect use of the feature can result in loss of all traffic," cautions Shopify.

Like previous Google updates, your rankings may shift up and down or remain stable. However, since the next update is coming in July, you may experience a total reversal of impact on your rankings, or in the future, the July update may cause a ranking crash.

Competition is increasing online, and sellers need to take the proper steps to ensure they are not ignoring the "SEO science" behind rankings and revenue. Below is a list of eCommerce statistics and up-to-date resources.

TDM initially started in 2006 helping small businesses with blog marketing. As demand and services shifted throughout the years, so did TDM. Backed by their proprietary SEO technology, SEOTool, TDM continues to provide eCommerce companies with the best of web services including, SEO, Paid Search Management and Web…

Site performance plays a significant role in your success. High-performance sites will retain customers and have a direct impact on your bottom line. Pinterest reduced its wait times by 40% and increased search engine traffic and sign-ups by 15%. The BBC found that they lost an additional 10% of their users for every…

The push to support local businesses also lead to sustained growth for many retailers with a smaller footprint. Having an online and offline presence allowed consumers to find and locate in-stock items to meet their needs. Setting up and properly configuring your Google Shopping campaigns to display live stock updates and…

In a perfect world, the optimal strategy is to spend as much money as you can as long as you’re still profitable with it, and Return on Ad Spend (ROAS) should be important but secondary. Here’s what I mean. Let’s say your breakeven ROAS is 2.0, meaning you neither make nor lose money if you get back $2 for every $1 spent…

With standard Shopping campaigns visible to Gmail users, your reach will be expanded further. After all, email is already home to emails filled with sales codes, recapture campaigns, and other initiatives. Users who have already begun their shopping journey with you will be reminded of the products and services that…

Understanding the marketing funnel as it relates to your business gives you a way to categorize leads and a customers’ journey based on their place in the funnel. Just discovered, interested in product/service or ready to purchase. Knowing where a customer is in the funnel helps you apply action to your marketing plans to…

Having worked with hundreds of eCommerce stores we know our way around Shopping campaigns, small and large. With a medium-sized feed such as this, we quickly put up Shopping campaigns in a tiered structure to filter products from Generic Queries -> Brand Name Queries -> Product Specific Queries. Over the first few weeks,…

Results Achieved: The results were phenomenal. We went from 0 to 100 in record time achieving a 2000% ROAS in the first 45 days and generating a whopping $172,423 on $8,471 spend. Needless to say, the client is very happy with the results and we plan on continuing to grow the account via Paid Search, Dynamic Remarketing,…

I’ve had blogs off and on since 2005. And for the last 15 years, whenever I don’t have the comment spam blocker installed or updated, I get to see hundreds, if not thousands, of comments every time I check. Many of them have to do with where to get the latest Viagra knockoff, how to get dopamine, or what I can do with…

Will the “Dilly Dilly’s” from Bud Light be among the best? Or maybe David Schwimmer in a Skittles ad? Or Bill Hader in a Pringles Ad? According to marketing research and advertising technology company Fluent (http://fortune.com/2016/02/06/super-bowl-ads/), the average “brand lift” of a company after a first Super Bowl ad…

Google Recently Released Their Observations From The Past 11 Months. Google Is Always Observing Search Trends And Recording Data In The Background. The Following Infographic Summarizes The Search Trends From Around The World In 2017.

On the surface, high ROAS (Return on Ad Spend) looks like the Holy Grail of paid ads. That angelic beacon of vitality that is 1000% ROAS, it’s what advertisers dream of. But it begs a question, why? Why is it so sought after? To be perfectly honest, I’m not sure. High ROAS is more overhyped than fidget spinners at a mall…