Triangle Direct Media Resource Library

DIGITAL MARKETING NEWS AND CLIENT RESULTS

What does Google’s infinite scroll on mobile mean for SEO?

How will this impact SEO? Will searchers look beyond what was previously the first page of results? This might (or may not) entice searchers to look beyond the first few results and scroll down more.

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BLUF Writing Technique, Taking A Page From The Military

By utilizing particular military methods for writing reports and papers, you may enhance the readability of your content while also increasing reader response. Furthermore, it makes it simpler to understand the context from the start.

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Google Analytics 4 Data Collection

The data gaps caused by new privacy restrictions result in missing insights about customers. But the Google Analytics 4 AI fills in the holes. The new AI algorithms essentially ‘guesses' what the missing information is and fill in those blanks.

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The Origin Story of PageRank and Project “BackRub”

In 1995 Larry Page and Sergey Brin were Ph. D. students at Standford University. Their research was the beginning of an exciting period for Page and Brin. They began working on a research project called "BackRub" with the aim of classifying internet sites into a scale of importance by using their backlink data.

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What’s your current content and link building strategy for 2022?

A well-thought-out content and link-building strategy may be the missing piece to help your business grow into 2022.

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Google SEO Updates for 2021

When it comes to Google SEO, there is no such thing as the last word because strategies are always changing. While this might be difficult for businesses attempting to get their products or services in the public eye, the end result according to Google is that all users will have a better viewing experience as a…

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Why Link Building Is Important for SEO Strategy

Over 15 years, TDM has used link building and fresh content to help our customers rank highly on Google for their most important keywords. However, not all links are created equal, and some links can be overpriced, ineffective, and difficult to acquire.

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How Shoppers Use Social Media

The differences in which generations prefer which social media platform for shopping varies greatly by age. Boomers account for just 23% of the shoppers on social media while 77% of millennials and GenZ regularly use social for shopping.

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Google Still Working On Moving Websites To Mobile First Indexing (MFI)

It looks like Google is working on moving websites to Mobile First Indexing (MFI) with no ETA in sight. Google search engineer John Mueller has said that the company is not done moving sites to its mobile-first indexing.

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SEO Is The Longterm Marketing Strategy

To have a successful marketing campaign, you should always try to rank on the first page of Google. A recent study shows that 92% percent of all traffic comes from the 1st page of Google; When you get to the 10th (last) result on that first page, the click-through rate actually drops to 2.5%—highlighting the importance of…

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PPC Advertising: Why and how PPC ads can improve your business

The best PPC advertising campaigns have a goal of getting the customer to perform a valuable action, which might be anything from simply making a purchase to filling out a form or submitting an inquiry. PPC campaigns provide a wealth of data to measure, which means that you can improve your ads until they produce a…

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Tips for Success When Launching a Local PPC Campaign

I am sure many of you are thinking about taking advantage of the new local results on Google by launching a local PPC campaign. Have you ever thought about it but were too afraid to try because you fear it would waste your ad budget? This article will share with you some tips that will help make your PPC campaign not only…

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Shopify Letting Stores Edit Their robots.txt File

Shopify warns explicitly, "editing the robots.txt.liquid file is an unsupported customization," meaning their support team will not help with edits. "Incorrect use of the feature can result in loss of all traffic," cautions Shopify.

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Google June 2021 Core Update

Like previous Google updates, your rankings may shift up and down or remain stable. However, since the next update is coming in July, you may experience a total reversal of impact on your rankings, or in the future, the July update may cause a ranking crash.

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eCommerce Growth in 2021

Competition is increasing online, and sellers need to take the proper steps to ensure they are not ignoring the "SEO science" behind rankings and revenue. Below is a list of eCommerce statistics and up-to-date resources.

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Triangle Direct Media Celebrating 15 Years of Digital Marketing

TDM initially started in 2006 helping small businesses with blog marketing. As demand and services shifted throughout the years, so did TDM. Backed by their proprietary SEO technology, SEOTool, TDM continues to provide eCommerce companies with the best of web services including, SEO, Paid Search Management and Web…

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Site Performance Becomes More Important in 2021

Site performance plays a significant role in your success. High-performance sites will retain customers and have a direct impact on your bottom line. Pinterest reduced its wait times by 40% and increased search engine traffic and sign-ups by 15%. The BBC found that they lost an additional 10% of their users for every…

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Small Businesses Have Big Opportunities in 2021

The push to support local businesses also lead to sustained growth for many retailers with a smaller footprint. Having an online and offline presence allowed consumers to find and locate in-stock items to meet their needs. Setting up and properly configuring your Google Shopping campaigns to display live stock updates and…

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Five In-depth and Easy Ways to Increase Google Adwords ROAS (Return on Ad Spend)

In a perfect world, the optimal strategy is to spend as much money as you can as long as you’re still profitable with it, and Return on Ad Spend (ROAS) should be important but secondary. Here’s what I mean. Let’s say your breakeven ROAS is 2.0, meaning you neither make nor lose money if you get back $2 for every $1 spent…

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New Shopping Ad Opportunities within Gmail in 2020

With standard Shopping campaigns visible to Gmail users, your reach will be expanded further. After all, email is already home to emails filled with sales codes, recapture campaigns, and other initiatives. Users who have already begun their shopping journey with you will be reminded of the products and services that…

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Is The New Marketing Funnel Is Now An Hourglass

Understanding the marketing funnel as it relates to your business gives you a way to categorize leads and a customers’ journey based on their place in the funnel. Just discovered, interested in product/service or ready to purchase. Knowing where a customer is in the funnel helps you apply action to your marketing plans to…

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Air Gun Retailer Hits Their Mark

Having worked with hundreds of eCommerce stores we know our way around Shopping campaigns, small and large. With a medium-sized feed such as this, we quickly put up Shopping campaigns in a tiered structure to filter products from Generic Queries -> Brand Name Queries -> Product Specific Queries. Over the first few weeks,…

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Outdoor Gear Retailer Makes A Fortune with Google Shopping Ads

Results Achieved: The results were phenomenal. We went from 0 to 100 in record time achieving a 2000% ROAS in the first 45 days and generating a whopping $172,423 on $8,471 spend. Needless to say, the client is very happy with the results and we plan on continuing to grow the account via Paid Search, Dynamic Remarketing,…

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Is Comment Spam Still a Thing?

I’ve had blogs off and on since 2005. And for the last 15 years, whenever I don’t have the comment spam blocker installed or updated, I get to see hundreds, if not thousands, of comments every time I check. Many of them have to do with where to get the latest Viagra knockoff, how to get dopamine, or what I can do with…

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Why Google AdWords works better than Super Bowl Ads

Will the “Dilly Dilly’s” from Bud Light be among the best? Or maybe David Schwimmer in a Skittles ad? Or Bill Hader in a Pringles Ad? According to marketing research and advertising technology company Fluent (http://fortune.com/2016/02/06/super-bowl-ads/), the average “brand lift” of a company after a first Super Bowl ad…

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Google’s Year in Search 2017 Infographic

Google Recently Released Their Observations From The Past 11 Months. Google Is Always Observing Search Trends And Recording Data In The Background. The Following Infographic Summarizes The Search Trends From Around The World In 2017.

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The Fallacy of High ROAS Targets

On the surface, high ROAS (Return on Ad Spend) looks like the Holy Grail of paid ads. That angelic beacon of vitality that is 1000% ROAS, it’s what advertisers dream of. But it begs a question, why? Why is it so sought after? To be perfectly honest, I’m not sure. High ROAS is more overhyped than fidget spinners at a mall…

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