Domain Authority Link Building Campaigns: Strengthen Your Web Presence

Increasing your Domain Authority = Rankings Success

Raising your website's Domain Authority (DA) is key to securing better rankings in search engine results. Attaining a higher DA means your site is more likely to appear for sought-after, competitive keywords.

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Linking Campaign Results

Boost your website's impact by connecting with higher, niche-related, reputable sites for quality backlinks. Here are some essential insights and steps:

da link process

Understanding a Strong Domain Authority

Average DA: Scores between 40 and 50. For most competitive keywords, aiming higher is beneficial. Good DA: A DA between 50 and 60 is considered strong. Excellent DA: Scores above 60 are top-tier. Achieving this can drastically enhance your visibility for competitive search phrases.
Discovering Your Domain Authority:
Locating your current DA score is straightforward with the right SEO tools. Reach out to us for expert guidance in this area.

What is Domain Authority?

DA is a critical SEO metric, gauging the overall authority of your website and its clout in search engine rankings. The score ranges from 1 to 100; higher scores signify stronger authority and a greater likelihood of ranking well.

Strategies for Enhancing Domain Authority

Pursue High-Quality Backlinks: Prioritize linking from high-DA, niche-relevant sites to bolster your website’s authority. Invest in Rich, Authoritative Content: This helps in establishing trust and expertise. Maximize SEO Effectiveness: Continuously fine-tune your website according to SEO best practices.
Advancing Beyond Basic SEO:
After addressing on-page and off-page SEO, the focus should shift to linking strategies. Cultivating connections with authoritative websites within your niche should be a cornerstone of your digital marketing efforts. This not only enhances DA but also directly influences your visibility in search engine results.

Our Approach to Raising DA

  • Research & Analysis: Study competition, identifying their DA and the strategies contributing to their high rankings.
  • Content Development: Generate daily unique, compelling content, designed to attract backlinks and drive engagement.
  • Focused Link-Building: Systematically build links with authoritative, niche-relevant sites.

Creating Content That Attracts Links

  • Creating content that naturally draws in links is vital. Our focus is on crafting pieces that are both informative and share-worthy, prompting organic link growth.

TDM's SEO Content Process

Content Analysis: Pinpoint pages in need of richer content.
Keyword Strategy: Determine the best keywords for ranking potential.
Competitive Research: Analyze top-ranking competitors’ content.
Unique Content Creation: Develop tailored content, keeping user intent and search trends in mind.
Implementation: Upon approval, integrate new content seamlessly into your site.

Get Started Today or Request More Information; we’re here to help you navigate the complexities of link building and content creation. No obligations, just expert advice to guide your digital strategy.

Assuming your website is optimized for on-page and off-page SEO issues, what would be the next logical step to increasing your domain authority(DA)?

content works

Make Domain Authority (DA) a focus

Investing the significant amount time and energy in connecting with higher DA sites should be a strategy in your digital marketing campaign in 2022 and beyond. The higher your Domain Authority (DA), the better your chance of more rankings appearing in major search engines. SEO will always be a marathon…however

Ask us how we raised domain authority in 2 months for a recent client?


  • Research your competition for valuable search phrases and pinpoint their Domain Authority
  • Research the frequency of content and distribution by your competition

Supplemental Action to help improve over all Domain Authority

  • Create unique and engaging content daily; it’s hard, but it’s a wise investment
  • Create linkable content. Even harder but necessary ( More information on this below)

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Why Linkable Content Wins and Why You Need It?

Creating unique content is a must to compete in today’s digital world. Since 1998, linking has been a clear indicator of a site’s worth. Linking has drastically changed over time, but it has always been a crucial part of SEO success. Online businesses must constantly adapt to change. Staying on top of this ever-changing digital world is a big reason why Triangle Direct Media (TDM) has been in business since 2006.

Creating linkable content is a challenge, but so is getting links. Links are identified as either spam or trusted. Without them, you’ll find it hard to climb the rankings ladder continually. With a well-thought-out plan, every month should constantly improve.

Content is still king. Creating unique content should be a strategy implemented daily. Whether product, category, or service-specific, the more content you create, the better your brand.

When discussing link-able content, the creation’s focus is to make people want to link to it; this is what Google wants. So create content that people will want to link to. Easy enough, right?

Our process is completely thinking outside of the box and letting our copywriters’ creativity take over or partner with your team to develop topics. For example, adding SEO copy to a product or category page is not what we do. Instead, we create content for one reason to give you the best opportunity for others to find it informative and engaging enough that users want to share it with others via linking to it.

Learn More About Content to Improve SEO Rankings

Content is a critical piece in SEO. Having a well-thought out plan is crucial. Often times, websites have manufacture’s content
which is simply duplicated across thousands of other sites giving your site zero benefit. Adding unique content to a page is always recommended.
Here, at TDM, our copywriters will work with you to add additional content to pages needing that SEO lift while keeping all SEO best practices in mind.
Triangle Direct Media SEO Content Process:

Step 1: Identify Pages that need additional content via low word count and/or pages with low uniqueness.
Step 2: Identify what keyword(s) that page has an opportunity to rank on
Step 3: Identify the competition. Who is ranking for keyword(s) you should be ranked for? Our team will examine their content to see why they’re ranking above you.
Step 4: Content Creation. Our copywriters will create content based on the subject/categories/product matter of the page. All content will be 100% unique and geared toward improving the overall SEO to that page. We keep in mind, user search intent, while creating the content. Content created will be 400-500 words per page.
Step 5: Adding Content to the Page: After content creation is completed, customer adds the content to the page upon approval.

Domain Authority A Google Ranking Factor

First, let’s start with some supporting proof: Domain Authority (DA) is a metric used for determining how you will rank in the SERPs. Domain Authority scores range from 0-100, with 30 being 40 – 50 being average, 50 – 60 good, and above 60 being excellent.

Often, Domain Authority is confused with PageRank; remember the old toolbar for seeing PageRank? Not the same thing.

Domain Authority centers around the concept that Google gives more Authority to specific domains; you build Authority over time by publishing useful content to your audience, sharable, and attracting other quality sites for linking purposes.

Definition of Domain Authority (DA):

“Domain Authority (DA) is a search engine ranking score that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority scores range from one to 100, with higher scores corresponding to a greater likelihood of ranking….”

How To Use Domain Authority To Gauge Success in the Search Engine Result Pages (SERPs)

Suppose you have a DA of 40; what does this mean? Not much unless you compare your DA score to your competition in organic search rankings. Look at who is ranking above you for hard to position search phrases and look at their domain authority.   DA scores have to be compared and tracked over time for the most accurate conclusions.

Why is the competition beating you in the SERPs?