Influencer Marketing

About

Influencer Marketing is a form of online marketing that’s kind of like old school celebrity endorsements

Influencer Marketing and Brand Impact

If you’ve been keeping an eye on the trends in online marketing, you’ve probably heard of Influencer Marketing by now. In case you haven’t, Influencer Marketing is a form of online marketing that’s kind of like old school celebrity endorsements – a business or brand identifies their target audience, then reaches out to a popular or engaging social media personality or celebrity that appeals to that target audience to help spread the business’ marketing message or products. For instance, a beauty company might reach out to a well-known make up tutorial Youtuber, or a clothing brand might reach out to a popular fashion blogger or Instagrammer.

Learn more about how influencer marketing can improve rankings

Reasons to Consider

75%

Brands participating in Influencer Marketing

92%

Trust people they know for referrals above any other source

70%

Brands are planning to increase their social media marketing in 2016

Competition

At least 75% of brands participate in Influencer Marketing
Salesforce reported that 70% of brands are planning to increase their social media marketing spend in the upcoming year

It’s the new word-of-mouth AND internet celebrity endorsements combined
Marketers have known for a long time that people trust people over businesses. 92% of consumers trust people they know for referrals above any other source

Despite having a large social following, Influencers still tend to be seen as ‘normal people,’ which means that Influencer Marketing combines the trust of word-of-mouth marketing with the powerful reach that previously only applied to celebrities

It brings returns on investment

Earlier this year, fashion brand Lord & Taylor got 50 Instagrammers to post a picture of them wearing the same dress. That dress sold out in a few days.
(http://www.huffingtonpost.com/2015/04/01/lord-taylor-instagram-_n_6984902.html)

At least 70% of companies that use Influencer Marketing report earning $2 or more for every $1 spent. On average, businesses are making $6.50 for each $1 spent