Performance Marketing That Pays for Itself: Google, Microsoft, Social & CTV Campaigns
Every dollar you spend on paid ads should be working harder than the one before it. TDM's performance marketing team manages Google, Microsoft, Meta, and Connected TV campaigns with one goal: measurable revenue growth. We've been doing it since 2006 — and we have the ROAS numbers to prove it.
Personalized Performance Marketing Management
At Triangle Direct Media, paid campaign management is not a set-it-and-forget-it service. Our Director of Digital Strategy and in-house team of Search Specialists actively manage your campaigns week over week — adjusting bids, refining audiences, cutting wasted spend, and reallocating budget toward what’s actually converting.
As a Google Premier Partner and Microsoft Ads Partner, we have access to platform tools, beta features, and direct support that most agencies don’t. That translates into a competitive edge for every account we manage.
What that looks like in practice: One client saw a $32,495 revenue boost alongside a $1,466 reduction in ad spend — in a single reporting period. Another surged $121,000 in sales revenue on a $14,051 budget increase. These aren’t outliers. They’re the standard we hold ourselves to.
What Does Paid Ad Management Actually Return?
The question every business owner should ask before hiring a PPC agency is simple: what am I getting back for what I’m spending?
Here’s what TDM-managed campaigns have delivered for real clients:
14.07 ROAS for a home improvement client whose goal was 8+ — a 127% revenue increase year over year
252% increase in Google Ads revenue on only a 33% increase in ad spend
34% sales growth year over year using a combined Google and Bing strategy
$55,592 revenue increase achieved with a $216 reduction in ad spend
The difference between a well-managed paid account and a poorly managed one isn’t the platform — it’s the strategy, the ongoing optimization, and the expertise behind it. TDM clients don’t pay for traffic that doesn’t convert. We track every dollar of revenue and adjust accordingly.
Google, Microsoft & Beyond: Full-Funnel Paid Coverage
Relying on a single platform is a single point of failure. TDM manages your paid presence across the full landscape of intent-driven and audience-driven channels:
- Google Ads & Performance Max — capturing high-intent search, shopping, YouTube, and display from a single AI-optimized campaign structure
- Microsoft Ads (Bing) — often lower CPCs, less competition, and a valuable audience segment that Google alone misses
- Google Shopping — certified setup, Merchant Center management, and feed optimization for ecommerce brands
- Amazon Ads — reaching buyers at the point of product search on the world’s largest shopping platform
Paid search is where buyers go when they’re ready. We make sure you’re there when it counts.
Paid Social: Meta, LinkedIn, TikTok Shop, YouTube
Below are some of the most important:
Search captures demand. Social creates it.
TDM’s paid social campaigns on Meta (Facebook and Instagram) and LinkedIn extend your reach to audiences who don’t yet know they need what you sell — and retarget the ones who do. Demographic targeting, behavioral audiences, lookalike modeling, and dynamic product ads work together to fill your funnel from the top down.
For ecommerce brands, Meta’s dynamic product ads and retargeting sequences consistently rank among the highest-ROAS channels in a well-managed media mix.
Connected TV (CTV): The Channel Your Competitors Are Sleeping On
Streaming has replaced broadcast. Your audience is watching on Hulu, Roku, Peacock, and Fire TV — and CTV advertising lets you reach them there with the precision of digital targeting, not the spray-and-pray of traditional TV.
TDM manages Connected TV and OTT campaigns that put your brand in front of defined audiences by household income, purchase intent, geography, and behavior. CTV works especially well as a brand awareness layer running alongside your search and social campaigns — the combination consistently improves overall campaign performance by reinforcing your message across multiple touchpoints.
Google Shopping
Certified Partners will help you place your products on Google Search, set up your inventory on Merchant Center, and create Google Shopping campaigns.
Facebook Ads
Facebook ads allow you to target and re-target the people you want to reach by age, location or demographics and behaviors that best represent your audience.
Amazon Marketplace
Take advantage of Amazon's marketplace to target customers searches, products, or interests to get discovered by customers looking for products you sell.
PPC Campaign Management FAQ
- How does TDM approach AI-driven campaign types like Performance Max? We use Performance Max and Meta Advantage+ as part of a broader strategy — not as a replacement for it. Our team monitors asset performance, audience signals, and ROAS at the campaign level to ensure AI optimization is working in your favor, not just spending your budget.
- Do you manage paid social and CTV in addition to paid search? Yes. TDM manages Meta (Facebook/Instagram), LinkedIn, TikTok Shop, YouTube, and Pinterest. A coordinated multi-channel approach consistently outperforms any single platform.
- What is PPC advertising, and how can it benefit my business?
PPC (Pay-Per-Click) advertising lets you pay only when users click on your ads, making it a cost-effective way to drive targeted traffic and conversions. - What platforms does Triangle Direct Media manage PPC on?
We manage PPC campaigns on Google Ads, Bing Ads, Facebook, Instagram, and LinkedIn, tailoring each campaign to maximize reach and impact on each platform. - How does Triangle Direct Media optimize PPC ad spend?
Our experts use analytics to monitor performance, refine targeting, and adjust bids, ensuring your ad spend maximizes conversions and delivers a high ROI. - How quickly can I see results from a PPC campaign?
PPC can generate traffic and conversions within days, but campaigns generally reach optimal performance after several weeks of refinement. - What’s the difference between search ads and display ads?
Search ads appear on search engines based on keywords, while display ads show on websites within a network based on user browsing behavior.
Recent Paid Search Campaign Results
We work with your budget to get you the best results possible, let's talk today!
Ready to Find Out Where Your Ad Spend Is Going — and What It Should Be Returning?
TDM offers a free, no-obligation performance marketing audit. We'll review your current Google, Microsoft, and paid social accounts, identify wasted spend, and show you exactly where the revenue opportunity is. No pitch. No pressure. Just data. [Request Your Free Paid Ad Audit →]
PPC Management Deliverables
To learn more about pricing, ad-spend requirements or for more details please contact us at 919.228.2475 or schedule a time to review your PPC account to find areas of improvement.
Campaign Setup
- Monthly Status Calls & Email Support
- Campaign creation
- Initial and on-going keyword research
- Negative keywords
- Device-based bid modifiers
- Ad schedule bid modifiers
- Geolocation bid modifiers
On-Going Maintenance
- Keyword bid modifications
- Negative keyword additions
- Device bid modifications
- New Ad copy as needed
Other
Shopping feed setup and optimization
Custom Settings
Continuous adjustment and optimization of the reach and frequency of your ads to make sure the display ads are seen by the right people, at the right time, in the right place.
Reporting
We use Google data studio to offer our clients the ability to review performance at any time, all in one convenient location. We also create custom reports that we will go over in Google Analytics.
See PPC Client Success Stories
YOY Comparison Shows 86% Increase in Revenue
While the client wanted to maintain an 8+ ROAS, our custom campaign earned a 14.07 ROAS! Our paid search experts increased revenue by 127.51% through…
Using Google and Bing Ads Client Experienced 34% Sales Growth in One Year
With TDM Adding All Our Products To Google Shopping And Bing, All Within Budget, We Experienced A 34% Sales Growth Year Over Year. We Are Poised To…
Increase in Google Ads Revenue 252% YOY (Year over Year)
Our approach increased Google Ads revenue by 252% YOY (Year over Year), on just a 33% increase in ad spend.