PPC Campaign Management including Google Ads, Google Shopping Campaign Management

Successful and profitable  PPC campaign management ensures that your products or services are in front of potential customers searching online with intent to buy or that are ready to engage your services.  Strategic and attentive management with a personal touch are the keys to a successful PPC managed campaign.

Triangle Direct Media (TDM) Paid Search Management Expertise, Advantage and Personal Touch Service

The Director of Digital Strategy works with a team of Search Specialists to understand our client’s needs, determine goals, develop a digital strategy around those goals and drive a campaign that will lead to success. Once launched, we continue to monitor performance, outline strategic opportunities, and discuss the next steps with the client. Our clients’ goals and input is critical in the decision-making process and their involvement ensures that as the campaign evolves, agreed-upon goals  evolve as well leading to ongoing improvement in sales, and  profitability each month of the managed PPC campaigns.   Triangle Direct Media (TDM) has been maximizing our clients’ online presence and mapping their revenue-generation strategies since 2006.

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There are numerous reasons why our clients achieve a high level of success with our PPC Management campaigns. Below are some of the most important:

  • Strategies built for each client’s specific needs with ROAS/CPA goals
  • In-house staff who have worked across every platform and industry
  • Dedicated account analysts provide personalized service to your account
    (human touch to your account, not bots)
  • Low employee turnover, ideal for building long term partnerships
  • Proven results for clients with varying ad budgets
  • In-house developers to assist with conversion & tracking implementation
  • Consistent communication between analyst and client
  • Next-level creative strategies built to achieve client goals

Google Shopping

Certified Partners will help you place your products on Google Search, set up your inventory on Merchant Center, and create Google Shopping campaigns.

google shopping
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Facebook Ads

Facebook ads allow you to target and re-target the people you want to reach by age, location or demographics and behaviors that best represent your audience.

facebook ad management
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Amazon Marketplace

Take advantage of Amazon's marketplace to target customers searches, products, or interests to get discovered by customers looking for products you sell.

amazon marketplace
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Below are channels that TDM analysts have extensive experience managing custom strategies built for each client’s specific needs and designed to hit ROAS/CPA goals.

Paid Search Managed Channels

social media channels
google ads
bing ads

Google Ads (display, search & shopping)
Bing Ads (search & shopping)
Dynamic Search Ads
Dynamic Remarketing
Display Ads

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PPC Management Deliverables

To learn more about pricing, ad-spend requirements or for more details please contact us at 919.228.2475 or schedule a time to review your PPC account to find areas of improvement.


Campaign Setup

  • Monthly Status Calls & Email Support
  • Campaign creation
  • Initial and on-going keyword research
  • Negative keywords
  • Device-based bid modifiers
  • Ad schedule bid modifiers
  • Geolocation bid modifiers

On-Going Maintenance

  • Keyword bid modifications
  • Negative keyword additions
  • Device bid modifications
  • New Ad copy as needed

Other

Shopping feed setup and optimization

Custom Settings

Continuous adjustment and optimization of the reach and frequency of your ads to make sure the display ads are seen by the right people, at the right time, in the right place.

Reporting

We use Google data studio to offer our clients the ability to review performance at any time, all in one convenient location. We also create custom reports that we will go over in Google Analytics.

See PPC Client Success Stories

watering

YOY Comparison Shows 86% Increase in Revenue

While the client wanted to maintain an 8+ ROAS, our custom campaign earned a 14.07 ROAS! Our paid search experts increased revenue by 127.51% through…

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google bing case study

Using Google and Bing Ads Client Experienced 34% Sales Growth in One Year

With TDM Adding All Our Products To Google Shopping And Bing, All Within Budget, We Experienced A 34% Sales Growth Year Over Year. We Are Poised To…

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google shopping success

Increase in Google Ads Revenue 252% YOY (Year over Year)

Our approach increased Google Ads revenue by 252% YOY (Year over Year), on just a 33% increase in ad spend.

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General Pay per Click Statistics

Search ad spending is expected to reach $137 billion by 2022.
According to Statista, companies spent $106.5 billion on search advertising in 2019. The figure is expected to rise even further and reach $137 billion by 2022. Display advertisements reached $160 billion in revenue in 2019, accounting for a share of over 50 percent.
(Statista)
Good news, nearly half of people click on text ads.
According to pay-per-click data, people are more inclined to click on text than video advertisements, which makes sense. If you see an ad stating “sale,” “deal,” or “clearance,” for example, you’ll probably look at it. Statistics show that 49 percent of individuals prefer to click on text ads in such circumstances. (SearchEngineLand)
Nearly 60% of users can’t tell the difference between a paid and an organic result.
According to Google’s PPC Trends, many consumers regard this technique as poor advertising since they believe users have evolved and started avoiding sponsored outcomes. There is some truth to this, but recent research shows that two-thirds of users cannot distinguish between an organic search result and a sponsored ad on Google. (Marketing Tech News)
Half of small businesses invest in paid advertising.
PPC advertising is a popular marketing technique used by small companies. It’s beneficial for reaching out to people, raising brand recognition, increasing income, and converting consumers. According to a recent PPC industry study, 65% of small to medium-sized enterprises have already invested in an active PPC campaign.
Display advertising can generate up to 300% more traffic.
Pay-per-click ads statistics reveal that PPC ads generate 300% more traffic to a website.
PPC advertising brings 50% more conversions than organic advertising.
Paid search advertising can better target the market you want and the customers you need. As a result, PPC is much more effective in conversions. According to Google’s PPC metrics, 75 percent of Internet users feel that they will find solutions for their questions by clicking on PPC Ads. (Clutch)
Approximately 29% of users will be using ad blockers in 2022.
Ad blockers are still a problem for PPC marketers. According to PPC statistics, 26.4 percent of users used ad blockers in 2021. Additionally, they predict that the proportion will only rise in the future and reach 29% by the end of 2022. As a result, marketers must decide whether to be more cautious with their advertising or find a different solution.
PPC stats reveal 70% of all paid search impressions are on mobile.
The significance of this statistic is that paid search advertising on mobile platforms has grown at an exponential rate, accounting for more than half of all search ad dollars. It appears advertisers are ready to satisfy mobile user demands by shifting paid search ad spending from desktop to mobile, as over 68% of paid search impressions were delivered on mobile devices. The good news is
Another positive for PPC Ads are PPC ads increase brand awareness.
The Google advertising data show that the platform’s advertisements boost brand recognition. Simulated queries were run in a study involving four industries and over 1000 participants. The users were subsequently shown a test SERP; most could place a couple of trial brands in the top ad slots. Brand awareness for the automotive and B2B sectors increased by 10 percentage points (Google)
Social ads are a big part of PPC Campaigns.
According to SocialMediaToday’s most recent PPC industry facts and figures, 72 percent of marketers spend more on social media advertising. With over 2.4 billion active social media users, it’s easy to see why marketers are shifting their ad spending online. Text and mobile advertisements are preferred by 60% of advertisers.

Clients