PPC Campaign Management

A successful PPC campaign places the products or services like yours, in front of potential customers searching online. We have found that consistent management of PPC campaign details, analytics and optimization are the keys to its success.

Why Triangle Direct Media (TDM) Paid Search Management?

The Director of Digital Strategy works with a team of Search Specialists to understand our client’s needs, determine goals, develop a digital strategy around those goals and drive a campaign that will lead to success. Once launched, we continue to monitor performance, outline strategic opportunities, and discuss the next steps with the client. Our clients’ voice is critical in the decision-making process and their involvement ensures that as the campaign evolves, agreed-upon goals have evolved as well. Triangle Direct Media (TDM) has more than 15 years of experience maximizing our clients’ online presence and mapping their revenue-generation strategy.

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There are numerous reasons why our clients achieve a high level of success with our PPC Management campaigns. Below are some of the most important:

  • Strategies built for each client’s specific needs with ROAS/CPA goals
  • In-house staff who have worked across every platform and industry
  • Dedicated account analysts provide personalized service to your account
    (human touch to your account, not bots)
  • Low employee turnover, ideal for building long term partnerships
  • Proven results for clients with varying ad budgets
  • In-house developers to assist with conversion & tracking implementation
  • Consistent communication between analyst and client
  • Next-level creative strategies built to achieve client goals

Paid Search Managed Channels

Below are channels that TDM analysts have extensive experience managing custom strategies built for each client’s specific needs and designed to hit ROAS/CPA goals.

social media channels
google ads
bing ads

Google Ads (display, search & shopping)
Bing Ads (search & shopping)
Dynamic Search Ads
Dynamic Remarketing
Display Ads

Google Shopping

Certified Partners will help you place your products on Google Search, set up your inventory on Merchant Center, and create Google Shopping campaigns.

google shopping
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Facebook Ads

Facebook ads allow you to target and re-target the people you want to reach by age, location or demographics and behaviors that best represent your audience.

facebook ad management
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Amazon Marketplace

Take advantage of Amazon's marketplace to target customers searches, products, or interests to get discovered by customers looking for products you sell.

amazon marketplace
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PPC Management Deliverables

To learn more about pricing, ad-spend requirements or for more details please contact us at 919.228.2475 or schedule a time to review your PPC account to find areas of improvement.

Campaign Setup

  • Monthly Status Calls & Email Support
  • Campaign creation
  • Initial and on-going keyword research
  • Negative keywords
  • Device-based bid modifiers
  • Ad schedule bid modifiers
  • Geolocation bid modifiers

On-Going Maintenance

  • Keyword bid modifications
  • Negative keyword additions
  • Device bid modifications
  • New Ad copy as needed


Shopping feed setup and optimization

Custom Settings

Continuous adjustment and optimization of the reach and frequency of your ads to make sure the display ads are seen by the right people, at the right time, in the right place.


We use Google data studio to offer our clients the ability to review performance at any time, all in one convenient location. We also create custom reports that we will go over in Google Analytics.

Schedule a time to review your PPC account to find areas of improvement today