My Digital Story Podcast

Welcome to the My Digital Story Podcast with your host Jason Gillikin. On this podcast we talk about how websites evolve from a simple concept and a domain name to a thriving online business. Aimed to educate and invigorate the online entrepreneur, My Digital Story Podcast shares cautionary tales from eCommerce retailers as well as world wide web success stories. Topics of discussion will range from; SEO, PPC, social media marketing, industry trends and working across generations to build a stronger team.

Triangle Direct Media, since 2006 has provided the highest quality marketing services to businesses of all sizes and in almost every business space, so we’ve heard some amazing stories along the way. Here’s where we get to share some.

1.) Hello and welcome to the My Digital Story podcast by Triangle Direct Media. My name is Jason Gillikin, and I’ll be your host. On this podcast we talk about how websites evolve from a simple concept and a domain name to a thriving online business.
Personally, I’ve been in the online marketing space since 2005 and with TDM since 2007. I’m technically the Director of Sales and Business Development, but having been there so long, I wear a lot of hats. Like I guess I handle HR, and I kinda know a little about computers so I’ll be the IT guy, and I’m tall so I’m usually the guy who gets to pull down the projector for the meetings. But the point is, even though I’m on the sales side, I also get to be involved some with the client campaigns, and so I’ve heard so many amazing stories over the years from small and medium sized ecommerce businesses. And that’s what this podcast will be about, companies sharing their stories of how they built their online businesses.
2.) Today on My Digital Story by www.triangledirectmedia.com, we interview Todd Askins from TacticalDistributors.com. Todd came on board with TD in 2010 as partner and ecommerce director, taking a wholesale only business to retail, and new heights. How did Todd and the rest of the team do it? What platform is TD on? What marketing techniques are best? How do they use or compete with Amazon? Is there more room for growth? Read the TacticalDistributors.com case study.
3.) Mike and Sheree Roozen from RubberStampChamp.com come on to discuss building the business from a local mom-and-pop shop to a thriving online business, with over 2 million stamps sold to over 850,000 unique customers. Buying the business in 1999 wasn’t exactly what they thought it would be. Typical month was $7,000, “and now we do $7,000 before noon.”
4.) Todd Holder, owner of JustMensRings.com. Todd’s career was not in jewelry or fashion, not eCommerce or marketing or sales at all. Todd has been in finance for over 20 years, but in 2014, Todd was laid off from his job, and all of a sudden he had to figure out what he wanted to do with his next step. So why did he decide to get into eCommerce?
5.) Today on the My Digital Story Podcast we’re with Ryan Cunningham from PremierTableLinens.com.  Since 2008, Premier has provided customers online and in the Miami area a way to rent and buy linens.  But as we’ll see, it’s much more than that.  On this episode, we talk to Ryan about marketing the site, optimizing for mobile, keeping their core customers happy, any mistakes they’ve made along the way, and then we get into what’s coming next in search, and advice that Ryan would have for anyone who wants to start up an eCommerce site today.
6.) When you have your new business launch in the worst economic downturn of your lifetime, there are some dark days” – on this week’s episode of My Digital Story, Frank Jones, developer of the world’s best rod-in-hand small fishing boat, shares his story on how he developed the boat, launching the business in a recession, marketing to fishermen, and what’s next for his business.
7.) Today on My Digital Story from www.TriangleDirectMedia.com, we’re with the founders of MuscleClubApparel.com, Nicola and Jeff Smith. MCA has been around since 2010, and they sell shirts, shorts, towels and other apparel for your workouts. Their market is fitness fanatics who live in the gym, the crossfitters who get their workouts in after work, the moms who work out whenever they get the chance…really anyone who wants high quality workout clothing. Their designs are both hilarious and motivational. They’ve grown rapidly over the years, and right now they have over 350,000 Facebook fans plus 36,000 on Instagram, so they have the brand recognition they need to compete in a tough space. Their story starts with an emotional story about their son plus their love for each other and their family.
8.) Simon G Jewelry is on the My Digital Story Podcast from www.triangledirectmedia.com. Zaven Ghanimian is the CEO of Simon G (www.simongjewelry.com), and he talks about how his dad started the company from nothing, why he initially had no interest in taking over for Simon, what it’s like to take over, and what legacy means.

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