Local Search Strategy For Your Business

Local Search can be a tough subject for business owners but when done right, it can be very rewarding. Different challenges come up constantly and knowing what to optimize or what platforms to advertise on can be challenging. Over the last 15 years, Triangle Direct Media’s Local Search Campaigns have been designed to drive leads that lead to additional revenue for thousands of companies.

How do you do it?
Your website is the first thing a customer sees. How does it look and what information are you displaying? TDM’s web developers can come up with a new face for your brand that will represent you well online and in your local area.

Content
Creating content is the next essential step once the design of your website has been established. Informative content for end-users and search engines is a must in order to inform anyone coming to your site what you do and to establish yourself as an expert in your area. New unique content is also how Google and other major search engines index your pages making it easier to rank for keywords on search engines. Content comes in many forms:

1. Website Content
2. Blog
3. Articles/White Papers
4. Social media

You can never have enough content! Triangle Direct Media has a team of content writers that can help you achieve all of your online goals.

Local SEO is the next logical step once your website has been created and content has begun. Understanding SEO and what Google wants can give you a headache. That’s why it’s extremely important to make sure you’re with a company that knows what they’re doing. Triangle Direct Media was founded on SEO. Through our technology, SEOTool and other in-house Tools, we’re able to pinpoint exactly what your website needs in order to compete in your local market. Steps to consider….

1. Tag Creation: Once you build a page, how do you want Google to read it and treat it?
2. Citation Building (NAP) Creating Citations (major and industry-specific) goes a long way toward local dominance.
3. Keyword Research and creation: What are customers searching for in your industry and how do you rank for such phrases?
4. City Page(s): How many cities do you do business in your local area?
5. Reviews: How do you get more reviews and why are they important?
6. Technical SEO: Are you following all necessary rules when it comes to Google?
7. Are you using schema markup properly?
8. Mobile SEO, is your website mobile friendly?

All of these steps are critical toward establishing a solid foundation for a flourishing Local SEO campaign. Triangle Direct Media has the SEO engineers and analysts to make sure your campaign blueprint is constructed in a way to help you reach that next level.

Paid search can become very costly if not done correctly. Knowing where to spend your advertising dollars can make a huge difference on your ROA’s, wasted spend vs valued spend. What are some of the best local options available?

1. Google: Google Guarantee, Google Ads and Google Shopping
2. Bing: Bing Ads and Bing Shopping
3. Facebook Ads
4. Instagram Ads
5. Pinterest Ads
6. Linkedin Ads
7. Other Local Advertising networks

Triangle Direct Media’s Paid Search Analysts have extensive experience helping many local businesses advertise on all platforms. Not all businesses are perfect to advertise on every platform but we will come up with a plan that will help your company on the platforms that make the most sense. Triangle Direct Media works with one client, per niche in one geographical area at a time.
If you’re interested in learning more and would like to know what we can do to help take your business to the next level, contact a Business Branding Specialist today for a no-obligation call, 919.228.2475.