PPC Campaign Management: Google Ads and Microsoft Ads

Elevate your business's performance with our expert PPC services, aiming to achieve your business objectives and enhance ROI. We focus on crafting effective strategies across Google and Microsoft Ads.

ppc management

Personalized PPC Management

google premier partner

At Triangle Direct Media (TDM), we excel in Paid Search Management, complementing our skills with a personalized approach to service. As a Google Premier Partner, our expertise extends to Bing Ads and numerous paid social platforms. Our Director of Digital Strategy, along with a team of Search Specialists, is committed to understanding and fulfilling each client’s specific needs, crafting digital strategies that encompass both search engines and social media for maximum campaign effectiveness. Triangle Direct Media (TDM) has been maximizing our clients’ online presence and mapping their revenue-generation strategies since 2006.

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Revenues from social media advertising are expected to reach $385 billion by 2027. Numbers Too Important to Overlook: Profit Awaits, but Social Media Advertising Success Hinges on Expertise, Avoid Inefficiency or Loss.

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Google & Bing Performance Campaigns

Leveraging the strengths of Performance Max and Bing Ads campaigns is critical for an expansive digital marketing strategy. These platforms broaden your brand’s exposure, reaching audiences on Google Search, YouTube, Bing, and beyond.

Advantages of Bing Ads and Paid Social:

Extended Coverage: Bing Ads provide an opportunity to reach different audience segments, complementing Google Ads.

Integrated Strategy: A combination of Google, Bing, and paid social ads like those on Facebook, Instagram, and LinkedIn ensures a comprehensive advertising approach.

Targeted Audiences: Different platforms, including Bing and social media, offer specific targeting options to reach your ideal customers more effectively.

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TDM's PPC Management Edge

Below are some of the most important:

Strategies encompassing Google Ads, Bing Ads, and diverse paid social channels for thorough market penetration.

An experienced in-house team adept in various platforms, ensuring your campaigns are managed effectively.

Customized strategies tailored to align with your unique goals and objectives.

Consistent history of improving reach, user engagement, and ROI across all managed channels.

Broad Channel Management Expertise

Beyond Google Ads, our team at TDM is proficient in managing Bing Ads and paid social campaigns. We intelligently integrate each channel into a cohesive strategy aligning with your business objectives.

Complete PPC Management Services:

End-to-end Campaign Setup across Google, Bing, and paid social channels.

Ongoing Campaign Maintenance with platform-specific enhancements.

Comprehensive strategies for Shopping feed setup and optimization.

Detailed Reporting using tools like Google Data Studio for a holistic performance view across platforms.


Take your digital marketing to the next level with TDM’s PPC campaign management. Contact us for a free audit of your PPC accounts across Google, Bing, and paid social platforms, and let’s develop a strategy to not just meet but exceed your digital advertising aspirations.

Google Shopping

Certified Partners will help you place your products on Google Search, set up your inventory on Merchant Center, and create Google Shopping campaigns.

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Facebook Ads

Facebook ads allow you to target and re-target the people you want to reach by age, location or demographics and behaviors that best represent your audience.

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Amazon Marketplace

Take advantage of Amazon's marketplace to target customers searches, products, or interests to get discovered by customers looking for products you sell.

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Recent Paid Search Campaign Results

We work with your budget to get you the best results possible, let's talk today!

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No hassle, No-obligation, Promise. Are you looking for custom plans and pricing? Let's see what we can do for you.

PPC Management Deliverables

To learn more about pricing, ad-spend requirements or for more details please contact us at 919.228.2475 or schedule a time to review your PPC account to find areas of improvement.

Campaign Setup

  • Monthly Status Calls & Email Support
  • Campaign creation
  • Initial and on-going keyword research
  • Negative keywords
  • Device-based bid modifiers
  • Ad schedule bid modifiers
  • Geolocation bid modifiers

On-Going Maintenance

  • Keyword bid modifications
  • Negative keyword additions
  • Device bid modifications
  • New Ad copy as needed


Shopping feed setup and optimization

Custom Settings

Continuous adjustment and optimization of the reach and frequency of your ads to make sure the display ads are seen by the right people, at the right time, in the right place.


We use Google data studio to offer our clients the ability to review performance at any time, all in one convenient location. We also create custom reports that we will go over in Google Analytics.

See PPC Client Success Stories


YOY Comparison Shows 86% Increase in Revenue

While the client wanted to maintain an 8+ ROAS, our custom campaign earned a 14.07 ROAS! Our paid search experts increased revenue by 127.51% through…

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google bing case study

Using Google and Bing Ads Client Experienced 34% Sales Growth in One Year

With TDM Adding All Our Products To Google Shopping And Bing, All Within Budget, We Experienced A 34% Sales Growth Year Over Year. We Are Poised To…

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google shopping success

Increase in Google Ads Revenue 252% YOY (Year over Year)

Our approach increased Google Ads revenue by 252% YOY (Year over Year), on just a 33% increase in ad spend.

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