PPC Campaign Management: Google Ads and Microsoft Ads
Elevate your business's performance with our expert PPC services, aiming to achieve your business objectives and enhance ROI. We focus on crafting effective strategies across Google and Microsoft Ads.
Personalized PPC Management
At Triangle Direct Media (TDM), we excel in Paid Search Management, complementing our skills with a personalized approach to service. As a Google Premier Partner, our expertise extends to Bing Ads and numerous paid social platforms. Our Director of Digital Strategy, along with a team of Search Specialists, is committed to understanding and fulfilling each client’s specific needs, crafting digital strategies that encompass both search engines and social media for maximum campaign effectiveness. Triangle Direct Media (TDM) has been maximizing our clients’ online presence and mapping their revenue-generation strategies since 2006.
Revenues from social media advertising are expected to reach $385 billion by 2027. Numbers Too Important to Overlook: Profit Awaits, but Social Media Advertising Success Hinges on Expertise, Avoid Inefficiency or Loss.
Google & Bing Performance Campaigns
Leveraging the strengths of Performance Max and Bing Ads campaigns is critical for an expansive digital marketing strategy. These platforms broaden your brand’s exposure, reaching audiences on Google Search, YouTube, Bing, and beyond.
Advantages of Bing Ads and Paid Social:
Extended Coverage: Bing Ads provide an opportunity to reach different audience segments, complementing Google Ads.
Integrated Strategy: A combination of Google, Bing, and paid social ads like those on Facebook, Instagram, and LinkedIn ensures a comprehensive advertising approach.
Targeted Audiences: Different platforms, including Bing and social media, offer specific targeting options to reach your ideal customers more effectively.
TDM's PPC Management Edge
Below are some of the most important:
Strategies encompassing Google Ads, Bing Ads, and diverse paid social channels for thorough market penetration.
An experienced in-house team adept in various platforms, ensuring your campaigns are managed effectively.
Customized strategies tailored to align with your unique goals and objectives.
Consistent history of improving reach, user engagement, and ROI across all managed channels.
Broad Channel Management Expertise
Beyond Google Ads, our team at TDM is proficient in managing Bing Ads and paid social campaigns. We intelligently integrate each channel into a cohesive strategy aligning with your business objectives.
Complete PPC Management Services:
End-to-end Campaign Setup across Google, Bing, and paid social channels.
Ongoing Campaign Maintenance with platform-specific enhancements.
Comprehensive strategies for Shopping feed setup and optimization.
Detailed Reporting using tools like Google Data Studio for a holistic performance view across platforms.
Take your digital marketing to the next level with TDM’s PPC campaign management. Contact us for a free audit of your PPC accounts across Google, Bing, and paid social platforms, and let’s develop a strategy to not just meet but exceed your digital advertising aspirations.
PPC Campaign Management FAQ
- What is PPC advertising, and how can it benefit my business?
PPC (Pay-Per-Click) advertising lets you pay only when users click on your ads, making it a cost-effective way to drive targeted traffic and conversions. - What platforms does Triangle Direct Media manage PPC on?
We manage PPC campaigns on Google Ads, Bing Ads, Facebook, Instagram, and LinkedIn, tailoring each campaign to maximize reach and impact on each platform. - How does Triangle Direct Media optimize PPC ad spend?
Our experts use analytics to monitor performance, refine targeting, and adjust bids, ensuring your ad spend maximizes conversions and delivers a high ROI. - How quickly can I see results from a PPC campaign?
PPC can generate traffic and conversions within days, but campaigns generally reach optimal performance after several weeks of refinement. - What’s the difference between search ads and display ads?
Search ads appear on search engines based on keywords, while display ads show on websites within a network based on user browsing behavior.
Google Shopping
Certified Partners will help you place your products on Google Search, set up your inventory on Merchant Center, and create Google Shopping campaigns.
Facebook Ads
Facebook ads allow you to target and re-target the people you want to reach by age, location or demographics and behaviors that best represent your audience.
Amazon Marketplace
Take advantage of Amazon's marketplace to target customers searches, products, or interests to get discovered by customers looking for products you sell.
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PPC Management Deliverables
To learn more about pricing, ad-spend requirements or for more details please contact us at 919.228.2475 or schedule a time to review your PPC account to find areas of improvement.
Campaign Setup
- Monthly Status Calls & Email Support
- Campaign creation
- Initial and on-going keyword research
- Negative keywords
- Device-based bid modifiers
- Ad schedule bid modifiers
- Geolocation bid modifiers
On-Going Maintenance
- Keyword bid modifications
- Negative keyword additions
- Device bid modifications
- New Ad copy as needed
Other
Shopping feed setup and optimization
Custom Settings
Continuous adjustment and optimization of the reach and frequency of your ads to make sure the display ads are seen by the right people, at the right time, in the right place.
Reporting
We use Google data studio to offer our clients the ability to review performance at any time, all in one convenient location. We also create custom reports that we will go over in Google Analytics.
See PPC Client Success Stories
YOY Comparison Shows 86% Increase in Revenue
While the client wanted to maintain an 8+ ROAS, our custom campaign earned a 14.07 ROAS! Our paid search experts increased revenue by 127.51% through…
Using Google and Bing Ads Client Experienced 34% Sales Growth in One Year
With TDM Adding All Our Products To Google Shopping And Bing, All Within Budget, We Experienced A 34% Sales Growth Year Over Year. We Are Poised To…
Increase in Google Ads Revenue 252% YOY (Year over Year)
Our approach increased Google Ads revenue by 252% YOY (Year over Year), on just a 33% increase in ad spend.