Google Ads Case Study

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google shopping success

Summary: After an underwhelming 2018, Triangle Direct Media (TDM) started 2019 with a new strategy for the client focusing on Google Shopping. The custom setup zeroed in on their top brands and concentrated on getting more traffic to mobile, where we saw an increase in conversions. Our paid search experts also integrated local product ads with their shopping campaign, which helped increase foot traffic to their retail store. Our approach increased Google Ads revenue 252% YOY (Year over Year), on just a 33% increase in ad spend. The months of November and December saw the best results their company had ever seen in online revenue with Google Ads.

Month by Month YOY

google ads performance

2019 Google Account Data

google ads campaign

Account YOY Data

google ads help

Shopping YOY Data

google ads case study

December 2019 Data

google ad success