PPCCampaign Management


PPC (Pay Per Click) advertising is an excellent opportunity for advertisers looking to reach the top positions in the major search engines

PPC helps deliver online traffic and compliments your current and on-going SEO strategies. For small and large businesses this can be an extremely effective way to target the right customers. A PPC (pay per click) advertising campaign is not a ‘set up and forget’ type of campaign.

  • If you are not analyzing results and not paying attention to consumer trends PPC can be a giant waste of money and resources.
  • PPC when managed correctly can be a very valuable online marketing tool because you pay per click, it has proven to be a valuable return on investment for your SEO online campaign.

Triangle Direct Media’s PPC Google Adword certified professionals do the research to find the correct keywords to target the audience looking to purchase your goods or services. Ads are designed with your site in mind to make sure the consumer experience ends in a positive message and higher conversion. Take a look at our PPC campaign case study

Triangle Direct Media (TDM) offers complete PPC program management or analysis / overhaul of your existing PPC campaign providing optimization and budget minded consulting. Our process involves analyzing technical data, trending keywords, and competitor analysis to derive what will make your campaign successful.

Learn More About PPC Ad Management and Increasing Revenue for you Business

Common Terms

CPC (Cost Per Click)
The amount an advertiser is charged for a single click. Different keywords cost different amounts, depending on competition.

CTR (Click Through Rate)
The number of clicks an ad receives divided by the number of impressions. The higher the CTR, the more effective Google considers the ad.

Display Network
Websites, forums, or blogs that aren’t owned by Google, but have Google AdWords ads (also known as Adsense ads) on them.

PPC (Pay Per Click)
The advertising model that charges advertisers only when their specific ads are clicked.

The display of an ad on a web page.

Landing Page
The first webpage shown after an ad is clicked. The page is constructed to appeal to the same desire as the ad.

Facebook AD Management

Facebook Ad management is a great way to compliment your online ad campaign. With over 1.2 billion users it is hard to ignore the reach and value per dollar spent. It just takes one Like or Share for your message to spread across the social media masses.

facebook ad