Paid Media & Performance Marketing Campaign Management
Winning advertising campaigns are built by investing every dollar where it has the greatest impact.
Paid Customer Acquisition
Paid media campaign management today requires far more than adjusting keyword bids. Success depends on understanding how multiple advertising platforms work together while continually optimizing campaigns around measurable business goals like revenue, customer acquisition, and return on ad spend.
At TDM, we develop integrated paid media strategies that combine search, shopping, social media, connected TV, and remarketing campaigns to reach the right customers, reduce wasted ad spend, and maximize the return on your advertising investment.
Paid Search Management
20 years ago, when TDM first began, Google Ads management mostly meant bidding on keywords. Today, advertising platforms use learning models, audience signals, product feeds, customer behavior, and conversion data to determine when and where your ads appear.
ChatGPT Ads
OpenAI launched advertising inside ChatGPT in 2025, and it represents one of the most significant new paid media opportunities available to brands right now. ChatGPT’s 100 million-plus daily active users are among the most engaged, high-intent audiences on the internet. They are actively researching, comparing, and making decisions, and ads served within that context reach buyers at a uniquely valuable moment in their journey. TDM is actively managing ChatGPT ad placements for clients positioned to capitalize on early-mover advantage in this channel before competition and costs increase. If your competitors are not advertising on ChatGPT yet, now is the time to be there first.
Recent Paid Search Campaign Results
We work with your budget to get you the best results possible, let's talk today!
Ready to Find Out Where Your Ad Spend Is Going — and What It Should Be Returning?
TDM offers a free, no-obligation performance marketing audit. We'll review your current Google, Microsoft, and paid social accounts, identify wasted spend, and show you exactly where the revenue opportunity is. No pitch. No pressure. Just data. [Request Your Free Paid Ad Audit →]
PPC Campaign Management FAQ
- How does TDM approach AI-driven campaign types like Performance Max? We use Performance Max and Meta Advantage+ as part of a broader strategy — not as a replacement for it. Our team monitors asset performance, audience signals, and ROAS at the campaign level to ensure AI optimization is working in your favor, not just spending your budget.
- Do you manage paid social and CTV in addition to paid search? Yes. TDM manages Meta (Facebook/Instagram), LinkedIn, TikTok Shop, YouTube, and Pinterest. A coordinated multi-channel approach consistently outperforms any single platform.
- What is PPC advertising, and how can it benefit my business?
PPC (Pay-Per-Click) advertising lets you pay only when users click on your ads, making it a cost-effective way to drive targeted traffic and conversions. - What platforms does Triangle Direct Media manage PPC on?
We manage PPC campaigns on Google Ads, Bing Ads, Facebook, Instagram, and LinkedIn, tailoring each campaign to maximize reach and impact on each platform. - How does Triangle Direct Media optimize PPC ad spend?
Our experts use analytics to monitor performance, refine targeting, and adjust bids, ensuring your ad spend maximizes conversions and delivers a high ROI. - How quickly can I see results from a PPC campaign?
PPC can generate traffic and conversions within days, but campaigns generally reach optimal performance after several weeks of refinement. - What’s the difference between search ads and display ads?
Search ads appear on search engines based on keywords, while display ads show on websites within a network based on user browsing behavior.
PPC Management Deliverables
To learn more about pricing, ad-spend requirements or for more details please contact us at 919.228.2475 or schedule a time to review your PPC account to find areas of improvement.
Campaign Setup
- Monthly Status Calls & Email Support
- Campaign creation
- Initial and on-going keyword research
- Negative keywords
- Device-based bid modifiers
- Ad schedule bid modifiers
- Geolocation bid modifiers
On-Going Maintenance
- Keyword bid modifications
- Negative keyword additions
- Device bid modifications
- New Ad copy as needed
Other
Shopping feed setup and optimization
Custom Settings
Continuous adjustment and optimization of the reach and frequency of your ads to make sure the display ads are seen by the right people, at the right time, in the right place.
Reporting
We use Google data studio to offer our clients the ability to review performance at any time, all in one convenient location. We also create custom reports that we will go over in Google Analytics.
See PPC Client Success Stories
YOY Comparison Shows 86% Increase in Revenue
While the client wanted to maintain an 8+ ROAS, our custom campaign earned a 14.07 ROAS! Our paid search experts increased revenue by 127.51% through…
Using Google and Bing Ads Client Experienced 34% Sales Growth in One Year
With TDM Adding All Our Products To Google Shopping And Bing, All Within Budget, We Experienced A 34% Sales Growth Year Over Year. We Are Poised To…
Increase in Google Ads Revenue 252% YOY (Year over Year)
Our approach increased Google Ads revenue by 252% YOY (Year over Year), on just a 33% increase in ad spend.