CPC (Cost Per Click)
The amount an advertiser is charged for a single click. Different keywords cost different amounts, depending on competition.
CTR (Click Through Rate)
The number of clicks an ad receives divided by the number of impressions. The higher the CTR, the more effective Google considers the ad.
Websites, forums, or blogs that aren’t owned by Google, but have Google AdWords ads (also known as Adsense ads) on them.
PPC (Pay Per Click)
The advertising model that charges advertisers only when their specific ads are clicked.
The display of an ad on a web page.
The first webpage shown after an ad is clicked. The page is constructed to appeal to the same desire as the ad.