Which Channels are Best for Your PPC Campaigns?

Pay-per-click (PPC) advertising can be an effective way to drive traffic, leads, and sales for your business. However, with so many different channels and ad types available, it can be challenging to know which ones are right for your business.

At Triangle Direct Media (TDM), our experts have extensive experience managing custom strategies across a range of channels, including Google Search, YouTube, and more. We work closely with clients to understand their needs and goals, then develop a tailored approach that drives results. Here’s a closer look at some of the channels we specialize in:

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Google Search Ads

One of the most common forms of PPC advertising is Google Search AdWords. You can reach potential clients when they are actively looking for goods or services like yours thanks to these adverts, which are displayed at the top of Google search results pages.

Google Search Advertising come in a variety of forms, including: Text ads They are the most typical form of search advertising. They consist of a headline, description, and display URL and are displayed at the top of search results pages. To create keyword lists, ad text, and landing pages that get the most results, we take a data-driven approach.

Shopping Ads: When consumers search for products, shopping adverts are displayed at the top of the search results pages. They contain a picture of the item, its cost, and a link to its page on your website. The management of shopping ad bespoke strategies, including product feeds, bidding, and campaign structure, is a specialty of our team.

Responsive Search Ads:  A more recent ad format, you may make ads with numerous headlines and descriptions. For each search query, Google will test several headline and description combinations to see which one is the most effective. Our staff can assist you in developing efficient responsive search advertising that generate the most results.

YouTube Ads

YouTube is the world’s second-largest search engine, with over 2 billion monthly active users. This makes it an attractive platform for businesses looking to reach a wide audience with their video content.

There are several different types of YouTube ads, including: Skippable In-Stream Ads: These ads appear before, during, or after a video and can be skipped after 5 seconds. They can be up to 3 minutes long and can include a call-to-action (CTA) at the end. Our team can help you create effective skippable in-stream ads that engage your target audience and drive results.

Non-Skippable In-Stream Ads: These ads appear before, during, or after a video and cannot be skipped. They can be up to 15 seconds long and can include a CTA at the end. Our team can help you create effective non-skippable in-stream ads that capture your target audience’s attention and drive results.

Discovery Ads: These ads appear in search results and on the YouTube homepage. They consist of an image thumbnail and headline and can include a description. Our team can help you create effective discovery ads that reach your target audience where they spend their time.

Social Media Ads

The use of social networking sites like Facebook, Instagram, and LinkedIn for PPC advertising is also widespread. These platforms are perfect for businesses with niche audiences since they let you target demographics and interests.
There are several different types of social media ads, including:
Image Ads: Images and headlines, as well as a possible explanation and call to action, make up picture ads. They are targetable based on habits, interests, and demographics and show up in users’ feeds.
Video Ads: Advertising that feature a video, a headline, a description, and a call to action (CTA) are referred to as video ads. These may show up in users’ feeds or in additional locations, including Instagram Stories or LinkedIn Sponsored Content.
Carousel Ads: Use a carousel ad to display a number of pictures or videos in one advertisement. The carousel is a terrific approach to highlight a variety of products or services because users may swipe through it to view more stuff.
Collection Ads: These ads allow users to browse your products directly within the ad unit. They include a cover image or video and a collection of product images. Users can click on individual products to learn more or make a purchase.


Retargeting is a powerful technique that allows you to bring back visitors who left your website without converting. By showing these visitors targeted ads based on their behavior on your website, you can increase your chances of converting them into paying customers.

There are several different types of retargeting, including:
Site Retargeting: This type of retargeting shows ads to users who have visited your website but did not convert. These ads can be targeted based on the pages they visited or actions they took on your website.

Search retargeting: With this method of retargeting, people who have looked up terms associated with your company but haven’t yet visited your website are shown advertisements. Based on the search terms users entered, these advertising can be tailored.

Social Media Retargeting: This method reaches out to individuals who have interacted with your company on social media but have not yet made a purchase. Based on their activity on your social media networks, these adverts can be tailored.

PPC advertising has the potential to be a potent tool for generating leads, traffic, and revenue for your company. It might be difficult to decide which channels and ad types are best for your company, though, given the wide variety of options available.

Our professionals at Triangle Direct Media have a wealth of knowledge managing unique tactics across a variety of platforms, including Google Search, YouTube, and social media. We collaborate closely with clients to comprehend their wants and objectives before creating a specialized strategy that produces outcomes. To find out how we may help you achieve with PPC, contact us right away!

To show you where we can make improvements, our team will conduct a free audit of your current PPC campaigns. Using a data-driven methodology and ongoing optimization to make sure that your ads are leading to the proper website activities, we can assist you in getting the most out of your PPC advertising efforts. Don’t wait to start observing PPC advertising results. To find out more, get in touch with us today!