UPDATE -  "Page Experience Update" just got pushed to June 2021 instead of May.

One aspect to keep in mind is to remember that users perceive loads times differently

page speed

page speed toolsLoading a site on your computer, you expect it to load fast because you are on a fast Wi-Fi network. People have more patience and will be more likely to allow for more loading time on mobile platforms due to differences in cell signal and coverage depending on location.

Site performance plays a significant role in your success. High-performance sites will retain customers and have a direct impact on your bottom line. Pinterest reduced its wait times by 40% and increased search engine traffic and sign-ups by 15%. The BBC found that they lost an additional 10% of their users for every second it took to load.

Retailer Furniture Village audited their site speed and developed a plan to address the problems they found, leading to a 20% reduction in page load time and a 10% increase in conversion rate.

Google believes user engagement with websites will increase as page speed increases and will be incorporating these new search signals into search engine rankings soon.

“Today, we’re building on this work and providing an early look at an upcoming Search ranking change that incorporates these page experience metrics. We will introduce a new signal that combines Core Web Vitals with our existing signals for page experience to provide a holistic picture of the quality of a user’s experience on a web page.”

Official Google Webmaster Central Blog

There are many tools available for measuring the performance of your website. Here is a list and links explaining how to use some of the most commonly used Chrome DevTools to help with explanation:

Move forward with improving your website speed- Get started today!

Website speed is about retaining users and keeping them coming back. Faster sites have better conversion rates; slower sites hurt revenue.

Why Triangle Direct Media?

Connecting Brands and Consumers Through Digital Experiences Since 2006

Our online marketing programs at Triangle Direct Media (TDM) include search engine optimization (SEO), SEO for eCommerce platforms, PPC campaign management, Google Shopping campaigns, and social media marketing. TDM is constantly evolving to change with the times, ensuring the best results for our clients in their market space. Our experienced and professional staff will work with your budget, big or small to achieve your digital advertising goals and objectives. Our strategy is focused on working to place your site in front of online consumers shopping for your products. Without a proper SEM strategy, you could be losing out on valuable impressions, clicks, and revenue.
See Client Results, New Case Studies Added!
google partner

Call us today or schedule your FREE review!

Phone 919.228.2475 or fill the information below and one of our representatives will contact you shortly.

  • We never sell or share any information with anyone outside of our company.

“We’re an incredibly small team, so having Triangle Direct Media (TDM) manage my PPC campaign allows me to focus on other eCommerce and business needs that are more suited to my strengths. They have a proven track record of being solid stewards of my program, funds and returns”– NRS J.M. – 

Listen to a short audio excerpt from 'My Digital Story Podcast' describing working with TDM and recent business growth.