small biz 2021

Small Businesses Have Big Opportunities in 2021

This year brought a shift to eCommerce, contactless transactions, local delivery and shop-from-home is the new norm. As many storefronts and restaurants closed, others made the shift to online and contactless purchases.

With steady advances being made in medicine, #2021 looks promising for businesses to recover.

Based on consumer reactions within industries that have lifted restrictions, we estimate that 20-30% of COVID-related shifts to e-commerce will continue.

Source: https://www.mastercardservices.com/en/economics-institute/economy-2021-client-access-economics-institute

Based on consumer reactions within industries that have lifted restrictions, we estimate that 20-30% of COVID-related shifts to e-commerce will continue.

Source: www.mastercardservices.com

According to Mastercard SpendingPulse, this number rose dramatically from 13% to 20% over last year. This is a massive increase as online sales grew 47% in November and December as compared to last year.

Shopping from home became the new norm as online retailers served up special promotions through targeted digital advertising campaigns to help push us to record eCommerce growth.

online sales 2020

Retailers that hadn’t launched online digital ad campaigns prior to 2020, experienced a surplus of inventory and no framework in place to reach potential customers. Having an established online presence gave existing businesses – both on and offline – the ability to attract new consumers from their local markets, across the country and around the globe.

Successful local search campaigns paid dividends to businesses with the ability to put their products in front of the consumers searching for products available in the area. We saw a concerted effort by consumers in 2020 to support local retailers and thus, an increase in organic searches for local businesses as an alternative to large retailers.

The push to support local businesses also leads to sustained growth for many retailers with a smaller footprint. Having an online and offline presence allowed consumers to find and locate in-stock items to meet their needs. Setting up and properly configuring your Google Shopping campaigns to display live stock updates and local inventory ads (LIA) will help increase your local search results by alerting customers who are within range of your products and let them know you have inventory available.

In the full month of May, US eCommerce spending grew by 93% year over year.

Source: Mastercard SpendingPulse

In the full month of May, US eCommerce spending grew by 93% year over year.

Source: Mastercard SpendingPulse

Small Businesses Have Big Opportunities

Source: Mastercard SpendingPulse

2021 will see many new businesses venture online creating virtual storefronts while existing businesses are looking to increase awareness through digital campaigns and social media marketing platforms to attract new customers.

74% of new retail businesses registered since April 2020 were solely on-line with no physical storefront.
Source: Source: US Census Bureau, Mastercard Economics Institute

Business growth is predicted to be fueled by the trend towards micro-businesses. The emergence of this online retailer will take up space in an already crowded online marketplace and could impact long-lasting established businesses that have not taken to advancing their online positioning.

Business growth is predicted to be fueled by the trend towards micro-businesses. The emergence of this online retailer will take up space in an already crowded online marketplace and could impact long-lasting established business that have not taken to advancing their online positioning.

resultsA strong online presence through PPC, social media and retargeting helped businesses sustain and even grow during 2020.

Many of our clients had their best year ever all during a pandemic and the first quarter of 2021 is trending upwards as well. Utilizing the right PPC campaign through A/B testing and continued monitoring of keywords trends can make all difference in increasing your revenue in 2021.

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“We’re an incredibly small team, so having Triangle Direct Media (TDM) manage my PPC campaign allows me to focus on other eCommerce and business needs that are more suited to my strengths. They have a proven track record of being solid stewards of my program, funds and returns”– NRS J.M. – 

“We’re an incredibly small team, so having Triangle Direct Media (TDM) manage my PPC campaign allows me to focus on other eCommerce and business needs that are more suited to my strengths. They have a proven track record of being solid stewards of my program, funds and returns”– NRS J.M. – 


Listen to a short audio excerpt from 'My Digital Story Podcast' describing working with TDM and recent business growth.

Listen to a short audio excerpt from 'My Digital Story Podcast' describing working with TDM and recent business growth.