Google Update Makes Unique, Informative Content More Important Than Ever

Is your content being written for "humans" or for SEO bots?

I need help with my content strategy

It is official the Google helpful content rolled out on August 25th

So what content qualifies as "Google Approved" or "helpful content"? Let's dig into what Google is looking for when creating content.

Consider what your audience is searching for to ensure your material is helpful to your audience. What queries are they having? What issues do they need to address? Then, produce clear, concise, instructive, and engaging content that appeals to people’s interests. “Why would anyone want to link to your content?” The content on your website needs to be useful for people if you want Google to rank it in their search results. That means writing blog posts, infographics, and how-to guides that are actually helpful instead of filling up space with fluff with information that you “think” the Google bots will rank higher.

Now what?

Assuming your website is optimized for on-page and off-page SEO issues, what would be the next logical step to help increase website rankings?

Select one of the questions that apply to your website

google update

TIP: Repurpose old content to make it more engaging and valuable to your audience.

Read the Announcement on the Google Search Central Blog
Creating linkable content can be challenging, but so is getting links. So let's start planning your steps to improve your rankings leading into the holiday shopping season.
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