Starting the week of March 4th, 2020, Google Shopping ads will be eligible to appear on Gmail. This update applies to both Product and Showcase Shopping ads. Shopping ads served on Gmail will be reported under the Google Display Network. If your standard Shopping campaigns are opted into “YouTube, Gmail and Discover,” they will be automatically enabled to run on Gmail.

Here’s how you can check if your campaigns have opted into this network:

  1. Sign in to your Google Ads account.
  2. Click the Campaigns tab, then click the standard Shopping campaign you would like to check.
  3. Click the Settings tab.
  4. Under “Networks,” look for a checkbox next to “YouTube, Gmail and Discover”. If this is checked, your campaign is opted into this network. If not, check it and it will have opted in.

What This Means for Business Owners
With standard Shopping campaigns visible to Gmail users, your reach will be expanded further. After all, email is already home to emails filled with sales codes, recapture campaigns, and other initiatives. Users who have already begun their shopping journey with you will be reminded of the products and services that they’ve recently viewed. Shopping ads on Gmail will allow you to engage the user once more, boosting the potential of a transaction.

Interested in getting the most out of your Google Shopping campaigns? Give us a call today! 919-228-2475