Recent Amazon traffic numbers indicate that people are returning to work
See the image below for traffic numbers comparing the period March-May 2021 vs. March-May 2022. As highlighted by the considerable drop in search traffic, people are returning to the office.
What can you do? Stay the course.
Keep doing what made your business prosper during the pandemic but fine-tune and optimize your accounts for success.
How are other businesses increasing traffic?
Our clients are seeing success by moving efforts towards content creation and link building.
Keywords are up, but my traffic is down
This is a common question from many businesses we speak to on a daily basis, “Keywords are up, but traffic is down.”
“It’s not supposed to work that way, or is it?”
Here’s our answer. More people are going back to the office. They don’t have time during the day to shop on their laptops or phones so expect pre-pandemic traffic numbers to start showing in your metrics. The pandemic afforded staggering numbers for a ton of e-commerce companies. ROAS numbers were through the roof! We know; we saw them! The days of ROAS numbers in the 20-30’s+ are likely to be debated, but that doesn’t mean you should stop your marketing efforts.
Need to dial in your PPC account to avoid wasted ad-spend? Schedule a FREE no-obligation PPC audit and link analysis of your account, please fill out the form below, and one of our representatives will set up a time to go over the data with you.
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