domain authority

Why Domain Authority Is Important

Assuming your website is optimized for on-page and off-page SEO issues, what would be the next logical step to increasing your domain authority(DA)?



    • Create content daily; it’s hard, but it’s a wise investment
    • Create linkable content. Even harder but necessary
    • Locate sites in your niche that provide good link value

vMake Domain Authority (DA) your benchmark- Nothing under 40.

The higher your Domain Authority (DA), the better chance for more rankings to appear in major search engines. SEO will always be a marathon. Ask us how we raised domain authority for a client from 37-41 in 2 months! To learn more, contact a Business Development Specialist Today!

Common Questions About Domain Authority

What is a Good Domain Authority?

  • Scores between 40 and 50 are considered average.
  • Domain Authority between 50 and 60 is good.
  • Scores above 60 rate the Domain Authority (DA) as excellent.

Is Domain Authority(DA) legitimate?

Is domain authority a legitimate metric? Yes, you can look up your score at any time for any website, even competitors.

What is domain authority (DA)?

DA put is a score that measures how successful a site is regarding search engine results. The score ranges between 1 and 100; the higher the number, the better.

How do I build domain authority?

The absolute first thing to do is make sure your website is SEO optimized has no on-page off-page issues (your website is set up correctly).
High-quality backlinks are king- start building your link portfolio to include quality backlinks.
Locate and reduce the number of low-quality backlinks. Remember not are links are advantageous for your website.

Is Domain Authority A Google Ranking Factor?

First, let’s start with some supporting proof: Domain Authority (DA) is Moz metric. Domain Authority scores range from 0-100, with 30 being 40 – 50 being average, 50 – 60 good, and above 60 is excellent.

Often, Domain Authority is confused with PageRank; remember the old toolbar for seeing PageRank? Not the same thing.

Domain Authority centers around the concept that Google gives more Authority to specific domains; you build Authority over time by publishing helpful content to your audience, sharable, and attracting other quality sites for linking purposes.

Moz’s website states that:

“Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority scores range from one to 100, with higher scores corresponding to a greater likelihood of ranking. Domain Authority is based on data from our Link Explorer web index and uses dozens of factors in its calculations. The actual Domain Authority calculation itself uses a machine learning model to predictively find a ‘best fit’ algorithm that most closely correlates our link data with rankings across thousands of actual search results that we use as standards to scale against.”

So if I have a 40 this month and a 50 next – this indicates that you are increasing your rankings for that time period.

How To Use Domain Authority To Gauge Success

Suppose you have a DA of 40; what does this mean? Not much unless you compare it to other scores for your website or a competitor. So say you are looking at your Domain Authority of 40 week one and week two, you see that you have a DA of 50, you can conclude that your ability to rank has increased in that period. DA scores have to be compared and tracked to see success truly. This is also a great tool to monitor your competitor’s rankings.