433% Increase In Clicks From Google Search Traffic

Client Profile: The client is a recognized American designer brand in the luxury goods industry with global operations, brick-and-mortar stores, and a small ecommerce website.

Problem: Low traffic and search visibility, slow growth. The client requested specific improvements to their product pages and landing pages in consideration of the brand.

Bench Mark Analysis:

On-going client website issues

5k clicks per month – low traffic volume

80% site health – technical errors need to be addressed

No internal linking strategy

Collection and product pages do not have a standard naming convention

Duplicate content issues exist throughout the site, mostly on product pages

Solutions:

By pinpointing technical and on-page SEO issues, we were able to implement solutions that helped increase traffic and improve rankings.

Establish priority keywords, target pages, and monitor rankings

Prioritize technical SEO tasks to fix broken internal links, de-duplicate content, and optimize tags on product pages

Strengthen internal linking score by removing broken links and securing mixed content

Assess internal processes to name products and manage inventory, including temporarily disabling or removing out of stock products and limited-run collections

Monitor site audit results to identify additional errors and implement fixes

Results:

+433% Increase in clicks from Google Search traffic in 6 months(7K Google Search Impact)+11% Improved Site Health+70% Increase in Organic Search acquisition YoY (6-month period YoY comparison)Priority Keyword rankings improved an average of 3 positions, with targeted collections entering the top 10

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