Product Reviews

With emergence marketing as the new standard, consumers are now in the driver’s seat when it comes to making purchase decisions. Your potential customers, who once were sold to, are dictating the winners and losers in the new media marketplace. Your goal? To embrace the change and capitalize on this new paradigm, leveraging your viral marketing potential, through consumer product reviews and other methods.

Consumers are now in the driver’s seat when it comes to making purchase decisions. Your potential customers, who once were sold to, are dictating the winners and losers in the new media marketplace.

“In the past, clever marketers and advertisers shaped brands, but now consumers are increasingly empowered, everyone has a voice, and information and opinions are instantly dispersed. Consumer product companies need to determine how best to capitalize on this new landscape. Clearly, there will be consequences for those who don’t.”
Source: Deloitte & Touche USA LLP – United States

Successful online companies understand the power that user generated reviews combined with Social Media Marketing can have on a new product or service.