Google Launches New Tools for Small Biz to Reach E-Commerce Customers

Back in 2023, Google first announced significant pending updates to the Merchant Center. As we now prepare to enter 2024, when these features fully activate, retailers need critical guidance for this mandatory platform migration.

generative AI Google

A refresher on what’s coming next year:

  • Simplified onboarding without feed files
  • Automatic site connectivity to product catalogs
  • Enhanced performance tools and insights
  • Required transition to the new Merchant Center Next

With the clock now ticking into the final retailer transition countdown throughout 2024, Triangle Direct Media wants to provide dedicated support through this process as your established channel partner since 2006.

Schedule a call with one of our paid search managers. Work 1-on-1 with our team to answer all upgrade questions and ensure you sail through changes ahead. Read the original article on Google’s Merchant Center & Product Studio updates.

Get your action plan set early in 2024 to guarantee you make the most of the latest Merchant Center. Let us prep you for success as the overhaul picks up speed globally.