In 2016 Facebook is still leading the pack with 1,590 million active users and an
18% market share, 7% more than is closest competitor. Keeping it at the top of
which social media networks to devote time and money. While every marketing
budget has a limit businesses can not risk limiting exposure by leaving out competitors like Twitter, Pinterest, Instagram, Google+ and Linkedin.
closely analyze which social network is going to offer the best opportunities for
engagement and ROI.