Client Spotlight: Legacy History Pride Featured on the TODAY Show
Our client, Legacy History Pride (LHP), just earned national spotlight on NBC’s TODAY Show, and we couldn’t be happier for them.
Some wins feel bigger than a single brand. This is one of them. LHP has spent years building apparel that honors Historically Black Colleges and Universities, and now millions of morning viewers get to see what HBCU communities already know.
At Triangle Direct Media, we get to work alongside the LHP team. We wanted to take a moment to celebrate the milestone, share the story behind the brand, and point you to their store so you can see the work for yourself.
A brand born on the Yard
Legacy History Pride started in 2019, while founder and CEO Tahir Murray was still a marketing student at Howard University. He launched it the summer before his junior year.
The idea came from the campus bookstore. As a freshman, Murray felt the gear on the shelves did not measure up to what other schools offered. He decided to build something better, with a goal he has described as “matching the energy of the HBCU experience”.
Entrepreneurship runs in the family. Murray is a third-generation business owner. His grandfather came to New York from Trinidad and Tobago, worked as a shoe cobbler, and turned a repair shop into a sneaker store. Von’s Sneaker Store was the first Black-owned store in the United States with a Nike account.
The name says it all. HBCU students and alumni carry legacy, history, and pride long after graduation. LHP puts those words on the chest.
The TODAY Show moment
The TODAY team filmed with LHP on Morehouse College’s campus in Atlanta, including a stop at the campus bookstore. LHP announced the feature for Monday, November 2, in the 10 am hour, paired with a live interview.
The setting matters. LHP began because a student wanted better apparel in an HBCU bookstore. Seeing the brand featured inside one, on national television, brings the story full circle.
In its announcement, Team LHP thanked its customers, HBCU communities, and campus bookstore partners. That tells you a lot about how this company sees its own success. It is shared.
Why LHP stands out
A TODAY Show feature does not happen by accident. LHP earned it with years of steady, visible work.
- Licensed apparel for dozens of schools. LHP has carried gear for more than 35 HBCUs across the MEAC, SWAC, CIAA, and SIAC. Shoppers can browse by campus in the Find Your School directory.
- Collaborations with major names. The collaborations collection includes NASCAR, Nickelodeon, the Atlanta Dream, and the Brooklyn Nets. LHP also ran a pop-up shop with Nordstrom.
- Giving back. One LHP initiative funded $250,000 in scholarships for Black and Brown students and HBCU students.
- Customers who come back. The store shows more than 1,700 customer reviews, and the large majority are five stars.
Put together, it is a rare mix. LHP makes clothing people want to wear, and it uses that success to lift the schools and students it represents.
Shop Legacy History Pride
The best way to celebrate a brand is to wear it. Whether you are an alum, a current student, a proud parent, or a fan of great design, we have something for you.
- Find Your School: browse by HBCU
- New arrivals
- Collaborations: NASCAR, Nickelodeon, Atlanta Dream, Brooklyn Nets, and more
Visit shoplhp.com and join us in congratulating the team.
Frequently asked questions
What is Legacy History Pride?
Legacy History Pride (LHP) is an apparel brand that celebrates Historically Black Colleges and Universities. It sells licensed school collections, lifestyle pieces, and brand collaborations at shoplhp.com.
Who founded Legacy History Pride?
Tahir Murray founded LHP in 2019 while he was a student at Howard University. He is the company’s CEO and a third-generation entrepreneur.
Was Legacy History Pride on the TODAY Show?
Yes. NBC’s TODAY Show filmed a segment with LHP at Morehouse College. LHP announced the feature for Monday, November 2, 2026.
Where can I buy LHP apparel?
Shop the full collection online at shoplhp.com. Use the Find Your School page to shop by HBCU or learn how Triangle Direct Media’s performance marketing team partners with LHP to keep it top of mind when it’s time to purchase.
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Sources
Team LHP. “Catch Us on the TODAY Show.” Legacy History Pride, The Stacks. https://www.shoplhp.com/blogs/the-stacks/catch-us-on-the-today-show
“How a Howard University senior turned a family clothing business into his legacy.” Andscape. https://andscape.com/features/how-a-howard-university-senior-turned-a-family-clothing-business-into-his-legacy/
“Clothing brands by alums of historically Black colleges showcase school pride.” Andscape. https://andscape.com/features/clothing-brands-by-alums-of-historically-black-colleges-showcase-school-pride/
Samuel, Kennedy. “Reimagining HBCU Pride Through Fashion and Impact.” Word In Black (originally published by The Atlanta Voice), August 2025. https://wordinblack.com/2025/08/reimagining-hbcu-pride-through-fashion-and-impact/
“Alumni Small Businesses Have Big Impact.” Howard Magazine. https://magazine.howard.edu/stories/alumni-small-businesses-have-big-impact
“Tahir Murray Continues His Legacy with Nordstrom Collaboration.” The Hilltop, October 3, 2022. https://thehilltoponline.com/2022/10/03/tahir-murray-continues-his-legacy-with-nordstrom-collaboration/