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Viral Marketing – Leveraging the Massive Influence of the Web
The rise of the Internet in the mid-1990’s powered a new way of gaining product or service awareness: Viral Marketing. Sometimes called “Buzz” marketing or word-of-mouth marketing, this relatively new way of building awareness can spread like wildfire due to the natural inter-connectedness of the web. Social media outlets take viral marketing to a whole new level. Through targeted product launches, consumers find out about a new product, they tell their friends, who tell their friends, and so on until the product has an unstoppable buzz surrounding it. A great example of viral marketing was the popular email platform, “Hotmail” in the mid-1990's. Placing a link on the bottom of user's emails, it encouraged readers to sign up for free service. It worked like magic. The hype was contagious. Therein lies the power of viral marketing.
Triangle Direct Media helps create viral videos, a corporate blog, manages the blog network submission process and sets up RSS feeds, essentially turning you into a publisher. When your articles go live, they are automatically seen by all the blog search engines, expanding your presence in the blogging community. We also offer the opportunity of taking advantage of our established blogging and social networks.
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The TDM media network provides more value at less cost than any traditional advertising medium. Whatever the marketing message, our viral advertising network can deliver it to a wide audience in a cost effective manner. |
Gain an Overnight Audience with Targeted Buzz Marketing
How can you capitalize on the buzz marketing phenomenon through new media marketing? By having TDM set up a campaign that enhances your positioning in Google and the other search networks. Because the blogs in our network have a history with search engines, any article that is posted on behalf of your company will be picked up quickly by them. It will also be recognized and read by blog readers.
Why is this important? These readers are potential buyers. A lot of them are also bloggers and when they have a positive experience about your company, they write about it. A snowball of positive vibe can quickly turn into an avalanche. The same applies for links in blog articles. Our bloggers can write a simple short article, a longer site review; a guided post; a video review, conversation marketing on message boards and forums, or a full-blown product review. Whatever you decide, we have the ability to make happen.
Finally, our network provides more value at less cost than any traditional advertising medium.
Whatever the marketing message, our viral advertising network can deliver it to a wide audience in a cost effective manner. Whether you decide to do product reviews, video marketing or blog marketing, you can now take word of mouth advertising to a whole new level in the Web 2.0 world.
Interested in finding our more? Contact us today to speak with a TDM consultant.
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Contact us to receive a free consultation from an experienced New Media Account Executive.
Your contact information will not be distrubed to anyone outside of
Triangle Direct Media (TDM).
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