new media marketing at Triangle Direct Media

Universal Search – Google’s Way of Leveling the Playing Field

Universal Search is important to online marketers and should be emphasized as a significant part of an overall search engine optimization and online marketing campaign. Our services can enable forward-thinking marketers to achieve high rank for various types of content in Google results; including video, images, blogs, news and content, which is at the very heart of Universal Search.

So what is it? In 2007, Google launched a significant change when it introduced Universal Search. Essentially, it modified the way the search engines displays search results and made efforts to blend the types of content appearing on the results pages. It used to bring up only text based web pages in search results. Now, different media formats such as videos, images, news, local listings and blog posts are also integrated giving consumers more relevant results.

Of course, this has created a new challenge for many businesses, especially those who only have a corporate website. Before Universal Search, they may have ranked high for their keyword phrases. Now, they may find themselves competing with a whole slew of new results. Their site may not even be on page one or two anymore. This can cause a re-evaluation of the entire marketing strategy. Triangle Direct Media is uniquely qualified to assist in this transition.

The TDM media network provides more value at less cost than any traditional advertising medium. Whatever the marketing message, our viral advertising network can deliver it to a wide audience in a cost effective manner.

Google Optimization

So, how do you optimize videos, images, blogs, local information, news and product content? Well, first you need to have these types of content as a part of your overall plan. Many companies don’t have videos or even a blog - yet. TDM can help here. This can take time and effort to develop, but once you have them set up and ready to go, then comes the time to optimize. Each type of media has different rules for search engine optimization. It’s imperative to find out how this is done. Again, TDM can assist. We have helped a number of companies with their new media marketing efforts and Universal Search Optimization is a key part of this effort.

Whether you require assistance with video optimization, local search, viral marketing or on-page optimization, Triangle Direct Media is your one stop shop. Contact us today to find out how we can provide you with a comprehensive strategy so you can regain what you may have lost through the changes that Universal Search generated.

We look forward to working with you on your new media marketing campaign!

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Triangle Direct Media (TDM).