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SEO On-Page Optimization - Steps to organic ranking success
On-page optimization consists of all factors that a website can control within its own domain. Elements such as website copy, title tags, description tags, header tags, alternate tags, div tags, internal and external links and many other elements influence both the user’s and search engine’s perception of a website. Triangle Direct Media is in-tune to these on-page optimization dynamics and develops a custom, scalable plan to address key issues effecting a client’s search engine placement. Again, SEO is not a “one and done” model. Ongoing refinement and expansion are keys to increasing search engine exposure thus we deliver clients an iterative process based on market opportunities and trends for an online advertiser.
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49% of search engine users change their search query if desired results are not found on the first page of search engine results2
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A website’s content is its most valuable asset to communicate with users and search engines. At TDM, we put a significant emphasis on creating quality, relevant and user-oriented content that enables web pages to rank very well in search engines (aka SEO copy). As part of each discovery phase, we seek to uncover the features, benefits and value proposition of each client to its target audience. This allows our team of experienced copywriters to develop custom content that not only drives search engine value but also the user’s conversion path. Communicating in an industry relevant voice and dialogue is of utmost importance to our savvy advertisers; and critical for new media marketing, in general. Our diverse, experienced team of professional SEO copywriters gives clients the very best in content development for users and search engines.
In addition, an often overlooked part to on-page optimization is keyword research. Sure, most companies clearly know which 5 – 10 keywords drive the most possible traffic. Understanding user intent combined with the “head” and “long tail” of search when conducting keyword research is an emphasis with TDM’s approach. Keyword research drives optimization strategies and priorities; based on a website’s first page rankings or lack thereof. Expanded keywords supported by SEO content help to establish themes and saturate a website’s presence across an industry, as opposed to being honed in on just a handful of keywords with minimal foundation. Search engine optimization can be compressed down to three key cogs: SEO analysis, on-page optimization and link building.
Effective on-page optimization can have a significant impact on the success of a website’s Universal Search Optimization efforts with Google. To support video or images, websites can leverage a strong content layout including headlines, abstracts, and site copy.
With on-page optimization, we believe that fresh, quality content is king supported by best-of-breed efforts.
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Contact us to receive a free consultation from an experienced New Media Account Executive.
Your contact information will not be distrubed to anyone outside of
Triangle Direct Media (TDM).
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