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SEO Analysis – Site, Market, and Competitive Intelligence
In any competitive marketing environment, understanding what factors influence positive and negative results is critical to planning the success of a campaign. TDM considers website structure, market insights, and competitor assessment as SEO Intelligence.
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TDM provides clients with SEO competitive intelligence down to the keyword and search engine level, diagnosing which factors are most influential in search engine rankings. |
Website Structure Analysis
A websites success in the major search engines is greatly influenced by the way it is built, structured and presented. All of the most relevant content, on-page optimization and link building techniques can be for naught if a site is poorly structured with search engine impediments, roadblocks and poorly structured pages.
As part of TDM’s holistic SEO services, we leverage our experience and a variety of tools to analyze a website’s structure. Problems and key site issues will be identified and accompanied by sound technical recommendations to alleviate any issues search engines may encounter when crawling and indexing website pages.
The technical SEO analysis serves to make sure any and all technical opportunities for increased rankings have been leveraged, and that all potential impediments have been lifted. In addition, this includes setting up various relationships with search engines in order to get even more detailed information for both optimization and troubleshooting; such as access to Google Webmaster Tools.
Other areas examined for troubleshooting include web analytics assessment/access, sitemaps, HTML/CSS/JavaScript Validation, download speed, broken links, dynamic URLs, redirects, subdirectories, error pages and a host of other items.
Competitive Market Intelligence
Search engine optimization has become much more prevalent, both with agencies and in-house advertisers, over the past couple of years. The ability for Triangle Direct Media to clearly identify major players within a competitive landscape and various efforts they are implementing give our clients great insight into where efforts should be placed. TDM provides clients with SEO competitive intelligence down to the keyword and search engine level, diagnosing which factors are most influential in search engine rankings. In addition, we take the time to study a client’s industry for seasonal trends, emerging issues and niche penetration opportunities.
Other areas analyzed by TDM, to the benefit of clients, could include niche keyword opportunities, market share analysis and ‘movers & shakers’, search engine ranking trends or a number of other tailored metrics.
SEO analysis is an often overlooked or misunderstood dynamic within search engine optimization. TDM’s clients have access to some of the most innovative intelligence tools, either as part of holistic SEO service or in a customized competitive intelligence service model. Please contact a TDM representative to learn more about these and other new media marketing campaigns.
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Contact us to receive a free consultation from an experienced New Media Account Executive.
Your contact information will not be distrubed to anyone outside of
Triangle Direct Media (TDM).
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