new media marketing at Triangle Direct Media

Consumer Product Reviews - Instant Buzz

At Triangle Direct Media, we understand the power that consumer product reviews can have on brand building and online awareness. Capitalizing on the viral nature of the web and the role that influential bloggers play in creating new product or service buzz, we actively work to give your company newfound relevance. In fact, many of our clients take advantage of our proprietary network of top bloggers to provide feedback about their products. These blogs are in turn connected to other important blogs, creating a community of online advocates for your brand. With over 50 million readers in the U.S. alone, blogging communities are the fastest growing online audience today. Integrated with the search engines and social media sites, this represents new media marketing at its best.

Consumers are now in the driver’s seat when it comes to making purchase decisions. Your potential customers, who once were sold to, are dictating the winners and losers in the new media marketplace.

View the consumer review and purchase data

Powerful 3rd Party Endorsements with User Generated Reviews

With “pull” marketing as the new standard, consumers are now in the driver’s seat when it comes to making purchase decisions. Your potential customers, who once were sold to, are dictating the winners and losers in the new media marketplace. The Internet, of course, has made this change possible. Your goal? To embrace the change and capitalize on this new paradigm, leveraging your viral marketing potential, through consumer product reviews and other methods.

“In the past, clever marketers and advertisers shaped brands, but now consumers are increasingly empowered, everyone has a voice, and information and opinions are instantly dispersed. Consumer product companies need to determine how best to capitalize on this new landscape. Clearly, there will be consequences for those who don’t.”
Source: Deloitte & Touche USA LLP - United States

Successful online companies understand the power that user generated reviews can have on a new product or service. For every customer these companies sell to, feedback is requested. Every positive consumer experience is then promoted for maximum impact. Reviews that come back as less than positive are used to make changes to the product offering so that it better serves the target market.

To complete your new media marketing campaign, you’ll want to ensure that product launches are performed correctly and all campaign details are handled the right way, utilizing user generated video, blogging, universal search optimization and other important strategic methods. Along with user-generated reviews, these measures can bring you newfound relevance. Triangle Direct Media can help you in this effort and ensure your products and services are marketed the right way.

View the Consumer Review and Purchase Data
Learn more about User Generated Video Advertising

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