At least 75% of brands participate in Influencer Marketing
Salesforce reported that 70% of brands are planning to increase their social media marketing spend in the upcoming year
It’s the new word-of-mouth AND internet celebrity endorsements combined
Marketers have known for a long time that people trust people over businesses. 92% of consumers trust people they know for referrals above any other source
Despite having a large social following, Influencers still tend to be seen as ‘normal people,’ which means that Influencer Marketing combines the trust of word-of-mouth marketing with the powerful reach that previously only applied to celebrities
It brings returns on investment
Earlier this year, fashion brand Lord & Taylor got 50 Instagrammers to post a picture of them wearing the same dress. That dress sold out in a few days.
At least 70% of companies that use Influencer Marketing report earning $2 or more for every $1 spent. On average, businesses are making $6.50 for each $1 spent